Gujarat: In a partnership that blends horsepower with heroism, Toyota Kirloskar Motor (TKM) has joined hands with the Indian Armed Forces as the official mobility partner for Bharat Rannbhoomi Darshan — a unique national expedition that pays tribute to India’s military legacy, valour, and the spirit of unity that runs deeper than a 4×4 drivetrain.
The expedition was formally flagged off from Dwarka by Shri Jishnu Dev Varma, Hon’ble Governor of Telangana, in the presence of senior officials from the Indian Army, Indian Navy, BSF, civil administration, and the Toyota Kirloskar Motor leadership. From sacred coastal beginnings to the nation’s most solemn military monument, the journey will conclude at the National War Memorial on February 25, 2026.
A 3,400 km Salute on Wheels
Led by the Regiment of Artillery and supported by the Indian Navy and Border Security Force (BSF), the 32-member elite team will traverse over 3,400 kilometres across 14 cities, including Dwarka, Bhuj, Dholavira, Jaisalmer, Bikaner, Sri Ganganagar, Ambala, and finally Delhi. In short: deserts, borders, heritage zones, and enough sand to test both men and machines.
And powering this patriotic road trip? 15 Toyota Hilux pickup trucks — globally famous for surviving everything from Dakar Rally routes to Top Gear stunts (and now, Indian military heritage trails).
When Reliability Meets Real-World Terrain
As official mobility partner, TKM will not only provide the Hilux fleet but also round-the-clock service support, spare parts access, and technical assistance on-ground. The expedition will put the Hilux’s 4×4 off-road capabilities to the ultimate real-world test — across deserts, rugged terrains, and border landscapes where Google Maps politely gives up.
Speaking on the collaboration, Vikram Gulati, Country Head and Executive Vice President – Corporate Affairs & Governance, TKM, said:
“Mobility plays a meaningful role in enabling purpose-driven missions. Partnering with the Indian Armed Forces for Bharat Rannbhoomi Darshan is a matter of pride for us. The Hilux has been engineered for reliability, strength, and performance — and this journey is a true validation of its capabilities.”
Driving Patriotism, Not Just Vehicles
Major General Arvind Yadav, VSM, ADG Artillery, added:
“This expedition is a journey of remembrance, connection, and national pride. Reliable mobility is critical for such multi-terrain operations, and Toyota’s support will ensure operational continuity throughout the journey.”
Beyond machines and mileage, Bharat Rannbhoomi Darshan aims to bring citizens closer to India’s defence legacy — turning geography into storytelling and roads into rolling classrooms of patriotism.
Final Gear Shift
In an age where most automotive partnerships are about brand visibility, this one is about national visibility — of sacrifice, service, and stories that deserve to travel far and wide. And while the soldiers carry history, the Hilux makes sure history doesn’t get a puncture on the way.
Because some journeys are not about reaching destinations — they’re about honouring everything that protected the road to get there.
