Mahindra Adds a Touch of Glam to Thar Roxx with New Star Edition, Prices Start at ₹16.85 Lakh

Mumbai: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has added a fresh dose of style to its iconic off-roader with the launch of the Thar Roxx Star EDN—a special edition that proves even rugged adventurers enjoy a little glamour now and then.

Designed for customers who want their mud-plugging SUV to also look good outside a five-star hotel, the Thar Roxx Star EDN blends the model’s legendary go-anywhere DNA with a set of bespoke visual upgrades, both inside and out. In short, it’s the Thar Roxx wearing its “party outfit”.

What makes the Star EDN shine

The Thar Roxx Star EDN comes loaded with a series of premium design elements aimed at elevating its lifestyle appeal:

• All-black leatherette seats with suede accents: A darker, richer cabin that feels more luxury lounge than jungle camp.
• Piano black grille: A sleek front fascia that adds a sophisticated edge to the unmistakable Thar face.
• Piano black alloy wheels: Because even hardcore SUVs deserve matching accessories.
• New hero colour – Citrine Yellow: A bold, vibrant shade that ensures the Star EDN will never get lost in a parking lot (or on Instagram). Other options include Tango Red, Everest White and Stealth Black.

Same muscles, sharper suit

Under the stylish exterior, the Star EDN retains the proven mechanical package that made the Thar Roxx a success. Customers can choose between:

• G20 TGDi mStallion petrol producing 130 kW at 5,000 rpm and 380 Nm, and
• D22 mHawk diesel delivering 128.6 kW at 3,500 rpm and 400 Nm.

All variants come with a rear-wheel-drive layout, offering a balance of everyday usability and weekend adventure readiness.

From off-road icon to lifestyle superstar

Since its debut in 2024, the Thar Roxx has quickly evolved from a rugged SUV into a full-blown lifestyle icon. Equally at home on mountain trails and city boulevards, it has redefined what Indian buyers expect from a modern off-roader.

Its popularity is also backed by a long list of accolades—36 awards so far, including 15 Car of the Year titles and the prestigious Indian Car of the Year (ICOTY) 2025.

With the Roxx Star EDN, Mahindra is clearly signalling that the Thar is no longer just about conquering terrains—it’s also about making an entrance while doing it. Because sometimes, even adventure deserves a bit of star treatment.

Pricing (Ex-Showroom) – Thar Roxx Star EDN