New Delhi: India’s largest carmaker, Maruti Suzuki India Limited, has signed a Memorandum of Understanding (MoU) with Chhattisgarh Gramin Bank, revving up a strategic retail financing alliance that aims to bring more Indians behind the wheel—without breaking the bank (or their hearts).
Under this collaboration, customers looking to purchase Maruti Suzuki cars or commercial vehicles can tap into tailored financing solutions powered by the regional banking network. The initiative is designed to expand Maruti Suzuki’s reach into semi-urban and rural markets, offering enhanced accessibility, competitive loan options, and a smoother path to car ownership. Whether it’s a trusty Alto for the family or the venerable Eeco for a small business, the partnership promises to make automotive dreams more affordable.
The MoU was formalised in the presence of senior leadership from both organisations. Representing Maruti Suzuki were Partho Banerjee, Senior Executive Officer, Marketing & Sales, and Vishal Sharma, Vice-President, Maruti Suzuki Finance & Driving School. From Chhattisgarh Gramin Bank, the agreement was endorsed by Chairman Vinod Kumar Arora and General Manager Vijay Vasant Raikwad, along with other senior officials. Rumour has it, they didn’t need a test drive to get excited—just the numbers.
Speaking on the partnership, Partho Banerjee said,
“Our collaboration with Chhattisgarh Gramin Bank strengthens our commitment to making car ownership more accessible and affordable. This strategic partnership enables us to extend our reach and offer customers competitive financing solutions that enhance the overall buying experience. We remain focused on delivering seamless and customer-centric finance options, and this alliance reinforces our vision of providing tailored financial support to a wider audience.”
Echoing the sentiment, Vinod Kumar Arora, Chairman, Chhattisgarh Gramin Bank, added,
“At Chhattisgarh Gramin Bank, fulfilling customer aspirations is at the core of our mission. Our partnership with Maruti Suzuki, a leader in the automotive industry, marks a strategic step toward expanding our service offerings and delivering enhanced value to our customers. This collaboration reinforces our customer-centric philosophy of enabling accessible and affordable vehicle financing solutions. We look forward to supporting individuals and families across the country in realising their dream of owning a Maruti Suzuki vehicle.”
With this alliance, Maruti Suzuki continues to accelerate its retail finance ecosystem—now with an extra boost from a bank that speaks the language of grassroots customers. For thousands of aspiring buyers, the road to a new car may soon feel less like a bumpy village road and more like a freshly paved expressway.
After all, in a country where families name their cars and wash them on Sundays, making them easier to buy isn’t just business—it’s public service.
