Doha: In a move that can best be described as “turning up the torque in the desert,” Ashok Leyland has officially parked itself firmly in the Qatari commercial vehicle landscape through a strategic partnership with FAMCO Qatar, part of the Al-Futtaim Group. The collaboration, celebrated at the Doha Exhibition and Convention Centre, comes right on the heels of their successful 2024 entry into Saudi Arabia — suggesting Ashok Leyland has developed a real taste for Middle Eastern sand… and market share.
The partnership brings Ashok Leyland’s entire commercial vehicle portfolio roaring into Qatar, including the star attraction — the all-new Electric Bus. Yes, even Qatar’s buses are going green now, and Ashok Leyland is leading the charge (quite literally).
A 75-Year Legacy Meets a Nation on the Move
With over seven decades of engineering muscle, Ashok Leyland arrives in Qatar as more than just a manufacturer — it’s a mobility veteran that knows its pistons from its purpose. The lineup features crowd favourites like the ‘Falcon’ and ‘Oyster’ buses, known for keeping passengers comfortable even if the temperatures outside are cooking. The range also includes the reliable ‘Boss’ and ‘Partner’ trucks, aimed at everyone from fleet commanders to small businesses hustling through Qatar’s fast-growing economy.
The message is clear: whether you’re shuttling kids, cargo, construction crews, or the occasional overpacked football fan, Ashok Leyland has a vehicle that won’t flinch.
Electric Buses: Because the Future Isn’t Just Fuelled — It’s Charged
The introduction of Ashok Leyland’s Electric Bus in Qatar marks a significant milestone in the region’s shift towards cleaner, more sustainable transport solutions. And with Qatar’s rapid strides in smart mobility and urban infrastructure, these electric workhorses fit in like they were designed on the Corniche itself.
Leadership Speaks — And They’re Speaking Confidence
Rajesh R, Head of International Operations at Ashok Leyland, summed up the moment with pride:
“This partnership with FAMCO Qatar extends our strong Middle East presence and reinforces our commitment to reliability, innovation, and sustainability. Together, we will deliver lasting value and world-class support.”
Ramez Hamdan, Managing Director of Al-Futtaim Industrial Equipment, echoed the optimism:
“Our collaboration in Saudi Arabia set the tone. Now, with Ashok Leyland’s trusted range — including the Electric Buses — and the launch of FAMCO Qatar, we are shaping a more connected and sustainable future for Qatar.”
A Partnership Built for the Long Haul
Offering competitive pricing, exceptional fuel economy, and the might of FAMCO Qatar’s service and support network, this alliance brings commercial operators something priceless: peace of mind. From logistics giants to SME heroes, the new range promises reliability without the drama — and uptime that would make a Swiss watch jealous.
With Qatar’s continued investment in infrastructure and future-forward mobility, Ashok Leyland’s arrival couldn’t be better timed. The desert winds are shifting — and they’re blowing electric.
