New Delhi: Maruti Suzuki Smart Finance (MSSF), the brand’s pioneering digital car-financing platform, has reached a milestone that even seasoned bankers would politely applaud — 2.5 million car loan disbursals, amounting to over ₹1,70,000 crore since its introduction in FY 2020–21.
In a country where car buying begins with Google and ends with prayers for lower EMIs, MSSF has quietly become the nation’s go-to co-pilot for hassle-free, transparent, and fully digital loan journeys. With 35 finance partners operating across India and integrated into both Arena and Nexa, the platform has turned what was once a complicated paperwork marathon into a smooth, tech-driven sprint.
A Digital Shift Powered by Customer Behaviour
Commenting on the achievement, Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said,
“Today, most car buyers begin their journey online. Recognising this shift early, we introduced a digital, multi-financier solution with Smart Finance. Over the last five years, this platform has transformed car buying. More than 40% of our customers now secure loans through Smart Finance, enjoying an anytime-anywhere convenience that has already enabled over 2.5 million joyful drives.”
He further added that the platform’s success is strongly supported by its expanding network of finance partners, enabling seamless nationwide approvals and disbursals.
A Platform Built for Convenience
MSSF allows customers to handle the entire loan journey—application, sanction, tracking, and disbursal—from the comfort of their homes through just a few taps. With real-time progress tracking, credit score–based interest rates, pre-approved offers, and the option to compare multiple financiers, the platform puts buyers firmly in the driver’s seat.
In an age where scanning a QR code is easier than finding a pen to fill a form, Maruti Suzuki has introduced dedicated Arena and Nexa QR codes across India, allowing customers to jumpstart their financing journey with a quick scan.
Driving the Future, One Click at a Time
As India’s digital adoption accelerates, Maruti Suzuki Smart Finance stands as a testament to how technology, when done right, makes life easier—not just for customers but also for impatient family members waiting to take delivery photos.
With this 2.5-million-loan milestone in the rear-view mirror, the road ahead looks even more promising for MSSF as it continues reshaping the future of automotive retail in India—one seamless, paperless, humorous-EMI-friendly loan at a time.
