In a collaboration that feels like destiny—if destiny wore a titanium case and rode on all-terrain tyres—Tata Motors has teamed up with the Delhi Watch Company to create something India didn’t know it desperately wanted: a timepiece inspired by the iconic Tata Sierra.
Yes, you read that right. The SUV with a cult following and the boutique watchmaker with a cult of connoisseurs have joined forces. The result? A creation so handcrafted, so proudly Indian, and so meticulously designed that even Switzerland briefly checked its pulse.
Craft Meets Character — And Both Refuse to Compromise
The new Tata Sierra X Delhi Watch Company timepiece is not just a watch. It’s a wrist-bound autobiography. It tells time, yes—but it also tells a story.
The Sierra brings its timeless silhouette, reinvented for a new generation. Delhi Watch Company brings engineering precision and a love for storytelling so deep, even its tools probably have backstories. Together, they form a collaboration that celebrates originality, heritage, and the joy of owning something that doesn’t try to look global—because it’s proud to be gloriously, unapologetically Indian.
Masters Behind the Magic
This isn’t a mere “brand collab.”
This is craftsmanship flirting with perfection.
From the seasoned technicians who sculpt the Sierra’s signature surfaces to the master horologists who align microscopic components with monk-like discipline, both teams operate with an obsession that would scare normal people.
These aren’t just products. They’re legacies built by hands that know the difference between finishing—and finishing well.
Design Details So Thoughtful, They Deserve Their Own Fan Club
Every element of this limited-edition timepiece draws inspiration from Sierra’s distinctive design language:
- Case Design: Modeled after Sierra’s iconic B-pillar—because individuality should always stand tall.
- Crown Detail: A hidden horse motif inspired by the native horses of Sanand, the land where legends (and SUVs) are born.
- Caseback Art: Topographic patterns that echo the Sierra’s interior engraving, capturing the spirit of exploration.
- Built to GADA Standards: “Go Anywhere, Do Anything” — a philosophy shared by adventurers, optimists, and every Indian who’s driven through monsoon roads.
- Dial Options: Two colourways with textured finishes and a bold yellow lume — a subtle nod to the Sierra’s vibrant energy.
This is not a watch that tells the time.
It’s a watch that tells your time.
Limited to 500 Pieces — Because Legends Aren’t Mass-Produced
Only 500 numbered units will be made, ensuring exclusivity that even your wrist will brag about.
For the young collectors, it’s a badge of individuality.
For the seasoned enthusiasts, it’s a reminder of what craftsmanship looks like when two Indian icons decide mediocrity is not on the menu.
From the Sierra’s roads to the Delhi Watch Company’s dial—this partnership is a celebration of design, engineering, and a nation confident in its creative voice.
