Mumbai – Tata Motors has pulled off a hat-trick of headlines this festive season: India’s No. 1 selling car in September, the introduction of Advanced Driver Assistance Systems (ADAS), and a sizzling new Red #Dark Edition that looks ready to star in its own action movie.
For those counting, the Nexon now officially wears the triple crown — best-selling, best-protected, and best-dressed.
Safety Goes Sci-Fi: ADAS Arrives
The Nexon, already a legend for pioneering India’s 5-star safety movement, now graduates to superhero status with ADAS. The car can see, sense, and stop even before you can say “brake!”
Equipped with tech like Autonomous Emergency Braking, Lane Keep Assist, and Traffic Sign Recognition, the Nexon now acts like your co-driver who never blinks. It reads road signs, warns about collisions, and ensures you stay in your lane — something a few human drivers might want to learn too.
And if that wasn’t enough, it’s still the only SUV with dual 5-star ratings from both GNCAP and BNCAP — basically the Sachin Tendulkar of crash tests.
The Red #Dark Edition: Where Subtlety Goes on Vacation
To celebrate its sales success, Tata Motors unveiled the Red #Dark Edition, which combines Batman’s stealth with Iron Man’s flair.
Dressed in Atlas Black with striking red accents, this edition is available in petrol, diesel, and CNG, proving that bold looks pair well with any diet. Inside, it’s pure class — red leatherette ventilated seats, #DARK-embroidered headrests, and a dashboard so suave it could star in a James Bond movie.
A Milestone with Muscle
Speaking about the milestone, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“Since its debut in 2017, Nexon has redefined the SUV game — from setting safety benchmarks to topping the sales charts. Now with ADAS and the Red #DARK Edition, we’re proving once again that progress can look thrilling.”
And thanks to the latest GST reforms, Nexon’s value proposition just got even sharper — good news for customers, not so much for rival accountants.
In Summary
- 🏆 India’s No.1 Selling Car (Sep 2025)
- 🧠 Now with ADAS Safety Tech – the Nexon that thinks before you do
- 🎨 Red #DARK Edition – because even safety deserves a red carpet moment
- 💰 Starts at ₹12.44 Lakh – available in Petrol, Diesel, and CNG
New Additions to the Nexon line up:
| Persona | ESP in ₹ (Lakhs) |
| Fearless +PS DCA ADAS | 13.53 Lakhs |
| Persona – Red #DARK | ESP in ₹ (Lakhs) |
| Petrol MT | 12.44 Lakhs |
| Petrol DCA with ADAS | 13.81 Lakhs |
| CNG MT | 13.36 Lakhs |
| Diesel MT | 13.52 Lakhs |
| Diesel AMT | 14.15 Lakhs |
