Three inaugurations in two days, ultra-fast chargers, and a lounge fancier than most living rooms — Kanpur gets its star treatment.
Kanpur/Pune — The City of Leather and Legacy is now adding another “L” to its list: Luxury. Mercedes-Benz India, the country’s most desirable luxury carmaker, has officially arrived in Kanpur in star-studded fashion, inaugurating a plush new 3700 sq. ft. showroom and a 26,000 sq. ft. state-of-the-art service facility under the Prime Star banner.
The move is part of Mercedes-Benz’s turbo-charged “Go to Customer” strategy, which is racing ahead with 11 new luxury touchpoints already inaugurated this year and 12 more planned before the calendar runs out — proving that while others are still finding parking, the Three-Pointed Star is already on the expressway.
🌟 A Showroom That Doubles as a Lifestyle Statement
Conveniently located in Kanpur’s automotive district, Prime Star Kanpur is less of a dealership and more of a five-star experience center where the S-Class feels perfectly at home. The facility houses the entire Mercedes-Benz portfolio, including ultra-luxury icons like the Maybach.
The Exclusive Lounge is a space where “Clarity, Sensuous Curves, and Refined Rounding” aren’t abstract design philosophies—they’re conversation starters over cappuccinos. Eight-screen media walls, digital spec stands, and boutique gondolas ensure that browsing accessories feels a bit like strolling through a luxury runway.
For those taking delivery, the Private Handover Bay ensures your new star arrives with the kind of drama usually reserved for movie premieres—complete with atmospheric lighting and digital theatrics.
🔧 Service in 60 Minutes? Challenge Accepted
If you think luxury service means waiting in a plush chair for hours, think again. Prime Star’s service facility, located strategically on NH 19, boasts 19 bays, a Premier Express Bay promising service in just 60 minutes, and two 180 kW ultra-fast EV chargers — one each at the showroom and service center — open to all electric vehicle owners in the city.
Mercedes-Benz is clearly telling Kanpur, “Yes, we’ll fix your car. But we’ll also fast-charge your weekend plans.”
🗣 Leadership Speaks — and Kanpur Listens
“Kanpur is an important market for Mercedes-Benz, driven by rapid industrial growth and the soaring aspiration of affluent customers in the city,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India. “We are witnessing a growing affinity for luxury consumption, especially for luxury cars like Mercedes-Benz in Kanpur. This strong consumption pattern underlines Kanpur’s future potential in India’s luxury landscape.”
Adding a local flourish, Harshit Bajaj, Investor, Prime Star, said, “After Agra, Prime Star is proud to bring Mercedes-Benz’s world-class luxury experience to Kanpur—a city renowned for its entrepreneurial heritage and fast-evolving luxury aspirations. Personalized consultations, digital innovations, and curated hospitality—all under one roof—make Prime Star a true luxury benchmark.”
🚗 Kanpur Joins the 50+ Club
With Prime Star, Mercedes-Benz’s network now spans 50+ cities and over 140 touchpoints in India. And if opening three facilities in two days between Kanpur and Udaipur is any indication, the German marque isn’t just expanding—it’s cruising at autobahn speeds.
Mercedes-Benz India has inaugurated its first luxury Prime Star showroom and service facility in Kanpur, marking a significant expansion in Uttar Pradesh. Featuring ultra-luxury lounges, fast EV chargers, and express servicing, the facility brings global Mercedes-Benz retail standards to one of India’s most promising emerging luxury markets.
