Mumbai – Tata Motors, India’s commercial vehicle colossus and the undisputed king of “chhota hathi” trucks, has rolled out the Ace Gold+—a mini-truck that’s small in size, but big on saving your wallet. Priced at just ₹5.52 lakh (ex-showroom), this newest diesel variant promises to be the low-cost warrior of last-mile mobility, giving every aspiring entrepreneur the confidence to say: “Delivery toh main kar lunga, paisa bhi bacha lunga.”
The Ace Gold+ arrives armed with Lean NOx Trap (LNT) technology, which does away with the need for costly Diesel Exhaust Fluid (DEF). Translation? No more lugging around blue cans of “urea juice.” Instead, operators can focus on carrying real cargo and real profits. As Tata cheekily positions it—why waste money on DEF when you can spend it on chai, samosa aur expansion plans?
Pinaki Haldar, Vice President & Business Head – SCVPU, Tata Motors Commercial Vehicles, proudly declared:
“For over two decades, Tata Ace has been the Robin Hood of logistics—stealing inefficiency and gifting profitability. With the Ace Gold+, we’re doubling down on that mission. It’s not just a mini-truck; it’s a business partner who never takes a tea break.”
Specs That Mean Business (and Banter)
- Turbocharged Dicor engine: 22 PS power & 55 Nm torque – enough grunt to haul 900 kg of dreams, cement bags, or even your cousin’s wedding gifts.
- Payload: 900 kg – because why stop at ambition?
- Multiple load decks: To suit cargo ranging from bananas to building materials.
Beyond the machine, Tata Motors backs the Ace Gold+ with its Sampoorna Seva 2.0—AMCs, 24×7 roadside assistance, and a Star Guru technician network so big, even Google Maps might struggle to plot all 2,500 service outlets.
At ₹5.52 lakh, the Ace Gold+ is more than just a truck. It’s a masterclass in “low cost, high returns.” Entrepreneurs can now aim for bigger profits without DEF eating into their balance sheets. Or as one might put it: “Chhota hathi, bada savings account.”
