Trissur: In a fusion of adrenaline and automotive ambition, KRAFTON’s BGMI (Battlegrounds Mobile India) and Mahindra Electric have pulled off what can only be described as the ultimate loot drop. After 60 days of virtual battleground mayhem, one lucky player—Mia Joseph—walked away not with a chicken dinner, but something far tastier: a real-life, custom BGMI-themed Mahindra BE 6.
Yes, you read that right. A one-of-one, battle-hardened BE 6 electric SUV that went from pixel to pavement.
The campaign, which reached BGMI’s staggering 230 million-strong Indian player base, turned heads and turbocharged thumbs with a fully immersive in-game event. Players could interact with a digital twin of the Mahindra BE 6—tour it in a custom showroom, watch a promo video embedded inside the game, and then, of course, use it to charge through enemy lines with all-electric style.
Over the course of the campaign, BE 6 quickly became the vehicle of choice for millions of players, who zipped around the battleground in Mahindra’s sharp-edged electric SUV like eco-friendly warriors of the night. Meanwhile, Instagram and YouTube exploded with more than 400 million impressions, 600,000 likes, and an influencer army larger than most mid-sized nations.
And it wasn’t just about racking up virtual kills—the campaign came with collectible in-game items too: BE 6-themed skins, backpacks, pans (because of course), and even parachutes. PUBG might have pioneered crate drops, but Mahindra dropped the mic.
The crown jewel of it all? The real-world BE 6 handed over to Mia Joseph at Mahindra Eram Motors, Trissur. No crate opening necessary.
This one-off BE 6 is no ordinary EV. It features:
- A BGMI Krafton badge on the boot and side door—just in case anyone doubted your MVP status.
- Iconic BGMI-inspired decals on both lower panels that scream “winner winner, battery-powered dinner.”
- A custom windscreen badge that adds digital swagger to physical presence.
- And a “Lone Survivor” insignia on the rear boot, which makes other cars in the parking lot quietly uninstall themselves.
For the rest of us mere mortals, the standard Mahindra BE 6—sans pan-wielding perks—starts at ₹18.90 lakh and comes with two battery options: 59 kWh and 79 kWh. But unless it drops from the sky mid-match, it might not feel quite as epic.
This might just be the first time in automotive history that a digital battle has ended with a physical trophy on four wheels. Your move, Call of Duty.
