Delhi — If you thought buying a car meant fluorescent lights, lukewarm coffee, and a bored salesperson reciting brochure specs, MG Select just hit the brakes on that narrative — hard.
Welcome to the MG Select Experience Centre, now open in the heart of Delhi’s Mohan Cooperative Industrial Area. But don’t let the word “centre” fool you — this is less showroom, more sculptural sanctuary. Imagine if a luxury art gallery had a love child with an EV showroom, and voilà, you’re close.
JSW MG Motor India is going full throttle into the luxury lane with MG Select, a reimagined retail experience that ditches the drama and dials up the design. Inspired by art galleries (yes, the kind with hushed voices and minimalist benches), each centre is a sleek, surreal space dipped in earthy whites, where the car doesn’t sit — it perches, like a rare artefact on wheels.
“This isn’t just about selling cars,” said Anurag Mehrotra, Managing Director of JSW MG Motor India, who clearly didn’t get the memo about doing things the old way. “MG Select is for those who believe luxury starts the moment they step in — not just when they start the engine.”
The Delhi Experience Centre is the first of 14 such hubs to roll out across 13 cities by the end of Q3 2025, all part of MG’s mission to inject elegance, innovation, and a little electric swagger into India’s auto scene. And speaking of swagger, customers can now ogle at the MG Cyberster — the world’s fastest MG, and the MG M9 Presidential Limousine — which might just make your next traffic jam feel like a motorcade.
Amit Garg, Dealer Principal of the Delhi outlet, summed it up best: “This isn’t a showroom. It’s a statement. One where every MG Select customer doesn’t just buy a car — they join a curated club.”
With personalised services, cutting-edge tech, and a design language that screams quiet luxury, MG Select isn’t just selling cars — it’s redefining what it means to fall in love with one.
And if you’re still wondering where to spend your Saturday afternoon, may we suggest this new ‘gallery’ — admission is free, but you might drive out a lot richer (in horsepower).
