Pune — In a delightful fusion of nostalgia and rugged charisma, Jeep India has just dropped a four-wheeled time machine — the Wrangler Willys ‘41 Special Edition — and it’s already marching straight into the hearts of hardcore off-roaders and heritage hounds.
Limited to just 30 units across India, this modern-day warhorse tips its steel helmet to the original 1941 Willys, the military legend that once bounced across battlefields. But don’t worry, it now comes with power side steps and dashcams — because even soldiers need a touch of luxury and a recording of every pothole they conquer.
What truly sets this edition apart (aside from the fact that you’ll be one of 30 people in the country who owns one) is its striking ‘41 Green’ paint job — a shade that screams “military chic” louder than a sergeant with a megaphone. Pair that with the exclusive 1941 hood decal, and you’ve got a machine that looks equally at home storming beaches or Starbucks drive-thrus.
Inside and out, the Wrangler Willys ‘41 Special Edition is kitted out like it’s ready for both war and weekend road trips:
- Grab handles fore and aft (because Jeeps aren’t just for dainty entrances),
- All-weather floor mats (for the mud, sand, or spilled kombucha),
- Front & rear digital video recorders (in case a leopard crosses your trail or a Mahindra Thar tries to cut you off),
- And the piece de resistance — an optional adventure pack including a Sunrider rooftop and a roof carrier with integrated sidesteps. Think of it as a Swiss Army knife on wheels.
“The Willys ‘41 is not just a Wrangler,” said Kumar Priyesh, Brand Director, Jeep India. “It’s a rolling tribute to 84 years of grit, glory, and going where no GPS dares.” And while we suspect he said it with corporate decorum, we imagine he was secretly humming The Great Escape theme while doing so.
Based on the Wrangler Rubicon, this exclusive edition comes at a modest premium of ₹1.51 lakh, while the full optional adventure pack, priced at ₹4.56 lakh, lets you turn your Jeep into a full-blown mobile command centre — or a very ambitious picnic vehicle.
With just 30 units available, the Wrangler Willys ‘41 isn’t for the faint of heart, nor for those who like to blend in. It’s a flag-waving, mud-slinging, trail-crushing statement — and possibly the only SUV in the showroom that looks like it could parachute itself onto a battlefield and still offer you Bluetooth connectivity.
A little history, a lot of attitude, and just the right amount of camouflage. If Indiana Jones and James Bond ever co-designed a Jeep, this would probably be it.
