Gothenburg/Shanghai – It’s back – sleeker, smarter, and smoother than ever. Volvo Cars has just unveiled the latest iteration of its flagship sedan, the new Volvo S90, and it’s not just another pretty (Scandinavian) face. With subtle luxury, powerful hybrid options, and tech so intuitive it might just read your mind (okay, almost), the S90 is here to remind the automotive world that comfort and consciousness can co-exist.
Let’s start with what’s on the surface – quite literally. The exterior has been nipped, tucked, and thoroughly moisturised to reflect Volvo’s march toward full electrification. From the streamlined silhouette to the bold, more graphical grille and signature Thor’s Hammer LED headlights, this is a sedan that dresses as sharp as it thinks.
And yes, it still looks like it listens to vinyl and brews its own coffee – but now it does so while running (mostly) on electricity. The plug-in hybrid version offers up to 80 kilometres of all-electric range, making it a perfect choice for guilt-free grocery runs and silent-but-stylish school drop-offs. As Volvo says, it’s an electric car with a backup plan – basically the Swiss Army knife of sedans.
Inside, it’s all Nordic serenity. With new premium materials, adaptive suspension as standard, and a refreshed interior that whispers hygge in five languages, the S90 is practically a lounge on wheels. The new 11.2-inch free-standing touchscreen (a kind of minimalist tablet throne) runs Volvo’s next-generation infotainment system – snappier, smoother, and smart enough to make your smartphone feel underqualified.
But it’s not just about staying cozy. The S90 is also deeply committed to its day job: keeping you safe. With an advanced safety cage, Pilot Assist for semi-autonomous driving, and matrix LED tech that practically turns night into day, this car could moonlight as a Volvo-branded guardian angel.
“The S90 plays a pivotal role in our portfolio, especially in our Asian markets,” said Erik Severinson, Chief Product and Strategy Officer at Volvo Cars. “And with the fully electric ES90 joining the family, we’re offering customers a choice: plug-in peace of mind or all-electric elegance.”
Adding flair to function, the S90 now comes in two fresh shades – Aurora Silver and Mulberry Red – because even Swedish understatement likes to dress up sometimes. And let’s not forget the diamond-cut alloy wheels, which are essentially jewelry for your car.
Expected to launch in China this summer, with other markets to follow, the S90 isn’t just a sedan – it’s Volvo’s stylish answer to the question, “What if your car cared about your commute as much as you do?”
So here it is – part luxury cruiser, part tech genius, part green warrior. The new Volvo S90: because even your daily drive deserves a bit of Scandinavian flair.
