New Delhi – In what can only be described as a field day for International Tractors Limited (ITL), the parent company of Sonalika and Solis brands has ploughed through the competition to harvest its best-ever performance in Financial Year 2025. With a whopping 1,53,764 tractors sold and a 14.8% market share, the company has officially shifted from “power steering” to “market steering.”
Sonalika’s tractor engines weren’t the only things running hot – the company also made a high horsepower debut on Fortune 500 India, securing 237th rank and joining the elite list of India’s top 10 auto brands. Not bad for a brand that’s known more for cultivating soil than headlines.
At the heart of this bumper crop of success? What Joint Managing Director Mr. Raman Mittal calls a deep-rooted culture of “Customer Obsession and Continuous Innovation”—which frankly sounds like a great band name, but is even better as a business strategy.
“Our determination to be the farmer’s true partner throughout FY’25 helped us clock our highest ever sales,” said Mittal, trying to remain humble while probably doing a celebratory bhangra in his head. “Initiatives like One Nation-One Tractor-One Price and showcasing our tractor prices online are shaking up the industry and earning farmers’ trust.”
The ‘One Nation-One Tractor-One Price’ initiative has been a game-changer in an industry notorious for pricing opacity. It’s a bit like the airline industry suddenly deciding to stop charging extra for window seats—refreshingly honest and just a little bit shocking. The move, combined with transparent online pricing, has positioned Sonalika as not just a tractor maker, but a trust maker.
Meanwhile, the company’s Cheetah Series—which boasts the biggest engines in the 18-32 HP segment—made quite the roar in Maharashtra. With 4D cooling, muscular hydraulics, and a design sleek enough to make a sports car blush, these orchard and vineyard-ready machines have earned their tagline: “Cheetah Jaisi Furti aur Raftaar”. Somewhere out there, an actual cheetah may be filing a trademark complaint.
ITL’s state-of-the-art, fully robotic plant in Hoshiarpur, Punjab continues to roll out machines that can handle everything from gentle vineyard pruning to serious ploughing—all while looking pretty sharp, too.
As the company eyes FY’26, the mood remains upbeat.
“We’re ready to take every step that contributes to a prosperous year full of bountiful harvests,” Mittal added, radiating the optimism of a man who knows his tractors are the Ferraris of the field.
In an age where buzzwords are thrown around like confetti, Sonalika has quietly redefined what it means to be a legacy brand with a modern mindset. And if FY’25 was any indication, the fields are not just ripe—but fully Sonalika-ed.
