New Delhi: Kia India, a prominent player in the premium car segment, has announced an impending price increase of up to 3% across its entire product lineup, effective from April 1st, 2025. The decision comes in response to escalating commodity prices and supply chain challenges that have impacted production costs.
A Necessary Adjustment Amid Rising Costs
Hardeep Singh Brar, Sr. Vice President, Sales and Marketing, Kia India, acknowledged the impact of the adjustment, stating, “As a brand committed to providing exceptional value and quality to our customers, we have always strived to offer the best vehicles at competitive prices. However, due to the rising costs of commodities and input materials, we will be implementing a price hike of up to 3% across all Kia models from April 1st, 2025.”
Brar emphasized Kia’s efforts to mitigate the impact on consumers. “While we understand that price adjustments can be challenging, this decision has been made to ensure we can continue delivering the high-quality, technologically advanced vehicles that our customers expect from Kia. To minimize the impact, Kia is absorbing a significant portion of the increased costs, ensuring the adjustment remains as manageable as possible for our valued customers.”
Kia’s Growing Footprint in India
Since its entry into the Indian market, Kia has steadily expanded its presence with a diverse range of vehicles catering to varied customer preferences. To date, Kia has achieved cumulative sales of 1.45 million units across India and overseas markets. The company’s flagship SUV, the Seltos, has emerged as its best-selling model, crossing 690,000 units in sales. The Sonet, another crowd favorite, follows closely with over 500,000 units sold. The spacious Carens MPV has found more than 232,000 buyers, while the premium Carnival has achieved over 15,000 units in sales.
Looking Ahead
The upcoming price hike aligns with a broader trend in the automotive industry as carmakers grapple with mounting input costs. Kia’s strategic decision highlights its ongoing commitment to maintaining product quality while ensuring business sustainability. As the April 1st deadline approaches, prospective buyers may consider advancing their purchase plans to take advantage of current pricing.
For existing and prospective Kia owners, the company’s focus remains on offering advanced features, robust design, and reliable performance, reinforcing Kia’s reputation in the competitive Indian automotive landscape.
