Pune, India: In a strategic move to accelerate innovation and sustainability, Mercedes-Benz India has partnered with the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry, Government of India. The collaboration is set to drive advancements in road safety, environmental sustainability, and societal development, strengthening India’s dynamic startup ecosystem.
A Commitment to Sustainable Growth Mercedes-Benz India has long championed innovative automotive technology, and this partnership reflects its broader Corporate Social Responsibility (CSR) goals. By working with DPIIT, the company aims to provide startups with vital support, including infrastructure, mentorship, funding access, and market linkages, giving them opportunities to scale their innovations globally.
Creating Opportunities for Startups The initiative will empower product startups, innovators, and entrepreneurs to thrive in an increasingly competitive environment. By combining Mercedes-Benz India’s industry expertise with DPIIT’s extensive network, the partnership will foster breakthrough ideas that align with India’s national development goals.
“We are excited to have Mercedes-Benz India on board as part of the Startup India initiative,” said Shri Sanjiv, Joint Secretary at DPIIT. “This collaboration will help our startups access cutting-edge resources and guidance from one of the world’s leading automotive innovators. Together, we aim to develop solutions that redefine industries, improve road safety, and promote environmental sustainability.”
Driving Societal Impact Through this MoU, Mercedes-Benz India emphasizes its dedication to creating meaningful social impact. The partnership is expected to bolster India’s position as a global innovation hub while addressing critical societal challenges. By integrating technology, sustainability, and entrepreneurship, the collaboration aims to unlock new economic opportunities for startups while driving transformative change across industries.
This strategic alliance underscores Mercedes-Benz India’s commitment to fostering a resilient and forward-looking startup ecosystem, reinforcing the brand’s dedication to building a sustainable future for India and beyond.
