Paris, France – The bustling streets of Paris were graced with an unexpected showstopper during this year’s Paris Fashion Week — the striking Jaguar Type 00. Making its first public appearance in Europe since its debut at Miami Art Week in December 2024, the bold and futuristic concept car turned heads just as much as the celebrities it carried.
Celebrity-Studded Appearances in Type 00
The Jaguar Type 00 became the unexpected fashion week star as it ferried a series of A-list celebrities through the French capital’s glamorous streets. Among the notable faces were Irish actor Barry Keoghan, known for his role in Saltburn, who was spotted arriving at The Peninsula, Paris. Keoghan, fresh from the Valentino show, made a stylish exit from the Type 00, pausing to handle his luggage before weaving through the crowd into his hotel.
Jamie Dornan, actor and musician, followed suit the next day, making a grand entrance at the iconic Hôtel Plaza Athénée. The crowd gathered to glimpse the sleek, futuristic vehicle as Dornan greeted fans before heading to the Loewe show.
To cap off the high-profile sightings, Zoë Saldaña, Oscar-winning actress and star of Avatar and Avengers: Endgame, was seen chauffeured by her husband, Marco Perego-Saldaña. Dressed elegantly in Yves Saint Laurent, Saldaña exuded Parisian chic as she exited the dazzling Type 00.
A Social Media Sensation
The Type 00’s presence sparked a frenzy online, with social media flooded with videos and images capturing the car’s futuristic silhouette and elegant French Ultramarine paint finish. Many onlookers were stunned by the car’s sleek and imposing presence, dispelling any doubts about its functionality as it navigated the streets of Paris with seamless precision.
Jaguar’s Design Vision for the Future
The Jaguar Type 00 is not just a concept car — it represents the brand’s bold step forward. Inspired by Sir William Lyons’ original “Copy Nothing” ethos, the Type 00 fuses dramatic proportions with Jaguar’s signature elegance, setting the tone for the brand’s future direction.
Jaguar’s materiality team meticulously prepared the vehicle for its Parisian debut, working with in-house paint specialists to create a bespoke French Ultramarine finish. This striking color, with its unique metallic pigment and satin sheen, reflects France’s long association with Ultramarine blue, a symbol of artistry and prestige since the Renaissance.
A New Home in Paris’ Luxury District
Paris is set to become an even more integral part of Jaguar’s brand journey with the announcement of a luxury brand store in the prestigious Golden Triangle district of the 8th arrondissement. The new store will provide clients with immersive and personalized experiences that embody Paris’ rich artistic heritage and iconic fashion culture.
“Jaguar will come to life in a select number of these exclusive brand stores, located where clients live, work, and play,” said Rawdon Glover, Managing Director of Jaguar. “These stores will embrace their local cultures, with the Paris location highlighting the city’s rich heritage in art and its status as the home of luxury fashion.”
The Parisian brand store is set to be part of a global network of luxury retailers as Jaguar reinvents itself to provide bespoke experiences for its clientele worldwide.
From its dazzling French Ultramarine finish to its A-list entourage, the Jaguar Type 00 has proven itself a fitting symbol of style and innovation. With Paris Fashion Week as its stage, Jaguar’s latest concept car has solidified itself as an icon of luxury and bold design, ensuring the brand’s exciting vision for the future is impossible to ignore.
