New Delhi: Kia India has started the year on a high note with its all-new sub-compact SUV, the Syros, making a resounding impact in the automotive market. The Syros has already amassed an impressive 20,163 bookings, reflecting strong consumer interest and solidifying its position as a serious competitor in its segment.
Unveiling Market Preferences
Kia Syros has captured the imagination of customers, with key preferences emerging in favor of petrol powertrains and automatic transmission models:
- 67% of customers opted for the petrol-powered engine, while 33% chose diesel variants.
- 38% of the total bookings came from the automatic transmission (AT) variants, indicating a growing preference for driving convenience.
- Premium trims are a clear favorite, with 46% of buyers opting for the top-spec models, emphasizing demand for high-end features.
Among color choices, Glacier White Pearl leads with 32% of bookings, followed by Aurora Black Pearl (26%) and Frost Blue (20%), highlighting a strong preference for sophisticated shades.
Strategic Pricing and Launch Success
The Syros was officially launched on February 1, 2025, after pre-bookings opened on January 3, 2025. Priced between INR 8.99 lakh and INR 16.99 lakh (ex-showroom), it offers a competitive package in the sub-compact SUV segment. Customers opting for ADAS-equipped variants will pay an additional INR 80,000 for the advanced safety package.
Hardeep Singh Brar, Senior Vice President & National Head, Sales & Marketing, expressed his enthusiasm, stating, “We are truly delighted by the exceptional response to the Syros in such a short period. Its launch marks a significant milestone in our journey, reaffirming Kia’s commitment to innovation, design, and customer satisfaction. The growing preference for premium variants reflects the evolving taste of Indian customers who demand sophistication, cutting-edge technology, and superior comfort.”
Cutting-Edge Features and Innovations
The Syros integrates pioneering features, positioning itself as a game-changer in the sub-compact SUV category:
- Segment-first Over-the-Air (OTA) Updates: Enables remote software updates for 16 vehicle controllers, eliminating the need for dealership visits.
- Kia Connect 2.0 System: Offers over 80 intelligent features for seamless connectivity and vehicle management.
- Kia Connect Diagnosis (KCD) & Kia Advanced Total Care (KATC): Allows remote health checks and proactive maintenance alerts, ensuring a hassle-free ownership experience.
- Hi-Standard Safety Package: Includes 16 Level-2 ADAS features, prioritizing safety and advanced driver assistance.
- Luxury Interiors: Features a 76.2 cm (30-inch) Trinity Panoramic Display, dual-pane panoramic sunroof, 64-color ambient lighting, and segment-first rear seat recline, slide, and ventilation.
Growing Premium Demand and Ownership Programs
The demand for HTX and above trims highlights a shift towards premium ownership. To further elevate customer satisfaction, Kia India has introduced innovative ownership programs:
- My Convenience Secure Add-On: Covers select wear-and-tear parts.
- My Convenience Program: Offers customized maintenance solutions.
- My Convenience Plus: Bundles maintenance, extended warranty, and roadside assistance.
- Extended Warranty & Scratch Care Program: Provides peace of mind with coverage against mechanical/electrical failures and free scratch repairs within the first 12 months.
- Roadside Assistance: Standard for three years, extendable up to six years.
Conclusion: A New Benchmark in the SUV Segment
The Kia Syros has undoubtedly set a new benchmark in the Indian automotive industry with its bold design, high-end features, and futuristic technology. With over 20,000 bookings and counting, it is poised to disrupt the sub-compact SUV market, reinforcing Kia’s position as a leading mass-premium car brand in India.
As customer deliveries begin, the Syros is expected to further solidify its success story, shaping the preferences of modern, tech-savvy urban drivers. Kia’s latest launch is not just a new car on the roads—it’s a statement of innovation, luxury, and cutting-edge automotive excellence.
