Mumbai – Mahindra is revolutionizing the automotive customer journey with an immersive, tech-driven approach to SUV sales and service. Rooted in its Heartcore Design philosophy, the company’s next-generation dealerships are set to redefine engagement from showroom to service bay for its range of Electric Origin and ICE SUVs.
A Sensory-Driven SUV Showroom Experience
Mahindra’s reimagined dealerships will go beyond traditional sales spaces, offering a holistic and interactive experience designed to captivate customers. The modern showroom aesthetic is enhanced by dramatic lighting and intuitive technology, creating an environment that embodies progressive design, intelligent innovation, and refined elegance. Key elements include:
- Technology Showcases: Featuring Mahindra’s groundbreaking INGLO Electric Origin architecture, the world’s fastest automotive AI—MAIA—and an array of Hero Features.
- Sonic Studio Experience: India’s most immersive in-car audio experience, powered by a 1,400-watt, 16-speaker Harman Kardon system with Dolby Atmos.
- Personalized Consultations: 500 specialists from luxury and premium brands available to offer tailored guidance, ensuring customers maximize the value of their Mahindra SUVs.
Revolutionizing After-Sales with AI & Remote Diagnostics
Mahindra is setting a new standard in after-sales service by integrating predictive diagnostics, remote vehicle monitoring, and expert EV support:
- Dedicated eSUV Service Bays: Staffed with expert technicians trained in EV maintenance and equipped with state-of-the-art diagnostic tools.
- Remote Vehicle Diagnostics (RVD): A pioneering approach to proactive maintenance, ensuring seamless service for software-driven vehicles.
- Battery Repair Centers: A nationwide network strategically positioned for efficient EV battery care.
- Tech-Enabled Expertise: A 400-strong team of Mahindra Tech Experts, supported by engineers from Mahindra Research Valley (MRV), for precision service solutions.
Empowering EV Ownership with CHARGE.IN
Mahindra introduces CHARGE.IN, a dedicated EV charging vertical designed to simplify electric mobility. With over 350 experts offering bespoke charging solutions, CHARGE.IN will facilitate home charger installations and seamless integration with India’s rapidly expanding DC charging network.
Seamless Ownership Experience with Me4U App
The Me4U App enhances the entire ownership journey, integrating real-time vehicle insights and connectivity features:
- Pre-Sales & Delivery Support: Real-time order tracking, test drive bookings, and vehicle insights before delivery.
- Post-Delivery Management: Live vehicle status updates, remote controls, and energy management tools.
- Charging Integration: Direct access to 50% of India’s fastest DC chargers by March 2025, along with an integrated payment gateway for effortless transactions.
Nationwide Celebration: Unlimit Love, Unlimit India
To mark this transformation, Mahindra dealerships and service centers will host an all-India celebration featuring personalized showroom walkthroughs, immersive test-drive experiences, and interactive tech showcases. Customers will engage with expert consultants, enjoy themed giveaways, and explore innovative financing options like the ‘Three for Me’ program.
The celebration will build up to a grand milestone on February 14, 2025, when bookings for the much-anticipated BE 6 and XEV 9e will open at 9:00 AM across all nine variants. This moment signifies more than a vehicle purchase—it’s the beginning of a deep, emotional, and tech-driven connection between Mahindra customers and their future SUVs.
