New Delhi: In a bold move set to redefine automotive retail, Renault India— a wholly owned subsidiary of Renault Groupe—has unveiled its newly revamped Ambattur dealership in Chennai. Marking the global debut of the “new’R store” format, this state-of-the-art outlet exemplifies Renault’s commitment to delivering a superior customer experience and aligning with global design standards.
Designed with a modern and urban aesthetic, the Ambattur dealership is a visual and functional masterpiece. Its striking black façade prominently displays Renault’s New Visual Identity (NVI), featuring the brand’s refreshed logo, while the interior boasts signature lighting, premium seating, and a centrally positioned vehicle display area that allows customers to experience the cars from every angle. Essential customer service facilities— including after-sales reception, customer lounges, and sales advisor offices— are thoughtfully arranged along the perimeter, ensuring that support services remain easily accessible without compromising the showroom’s dynamic central space.
Speaking at the launch, Mr. Venkatram M., Managing Director and Country CEO of Renault India, stated, “The launch of our Ambattur dealership represents a pivotal moment in our journey in India. By actualizing the new ‘new’R store’ format here, we are not only enhancing our customer’s experience but also reaffirming India’s strategic importance in our global expansion plans. Our aim is to set a benchmark in customer service and modern automotive retail, and today’s unveiling is just the beginning.”
The innovative dealership concept is an integral part of Renault’s broader transformation strategy, known as Renaulution. This initiative is focused on modernizing the Renault brand, refining the product lineup, and upgrading its global network. As part of this strategy, all new Renault outlets in India will be developed using the new’R store format, and nearly 100 existing outlets are slated for revamp by the end of 2026.
Key Features of the Ambattur Dealership Include:
- Contemporary Design: A fresh, urban look accentuated by modern lighting and premium seating that creates an inviting atmosphere.
- Central Vehicle Display: A strategically placed showroom centerpiece allowing customers to explore vehicles from all sides.
- Optimized Customer Service Layout: Service areas are repositioned to the showroom’s perimeter, ensuring that after-sales and advisory services are readily accessible.
- Strategic Innovation: This launch is a cornerstone of the Renaulution strategy, reinforcing Renault’s dedication to innovation and excellence in the mobility sector.
The unveiling of the Ambattur dealership not only sets a new standard for Renault India but also signals a significant step forward in the brand’s global evolution. As the first outlet to embrace this groundbreaking design, it paves the way for a comprehensive transformation across all Renault dealerships in India, promising customers a redefined experience that blends aesthetic appeal with cutting-edge service.
With the successful launch of this new format, Renault India is poised to accelerate its transformation journey, ensuring that every customer interaction is marked by excellence, innovation, and a forward-thinking approach to automotive retail.
