Deliveries Surge by 4% Amidst Uncertain Global Economy
Dubai. Porsche’s commitment to excellence and sustainability has delivered another milestone year, achieving a 4% growth in new car deliveries across the Middle East, Africa, and India in 2024. The marque delivered 9,509 vehicles in the region, marking the latest step in a consistent upward trajectory, with a remarkable 53% growth since 2020.
This success follows an 11% surge in 2023 and underscores Porsche’s ability to navigate economic uncertainties with resilience and innovation. Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa FZE, praised the achievement, saying:
“Our region’s vibrancy, combined with customer satisfaction and our iconic product lineup, has solidified Porsche’s position as a leader in the luxury automotive sector. Initiatives like the Icons of Porsche festival further deepen our connection with enthusiasts.”
Sports Car Legacy: A Record Year for the 911
Porsche’s legendary 911 celebrated a landmark year in 2024, with sales growing by an astounding 49% to a record-breaking 1,914 vehicles in the region. The enduring popularity of the 911, alongside a 21% growth in 718 Cayman and Boxster deliveries, underscores the region’s passion for two-door sports cars. These models accounted for an impressive 25% of all Porsche sales in 2024.
Adding to the excitement were the new generations of Panamera, Taycan, 911, and Macan, which captivated customers at Porsche Centres and showrooms across the 16 markets.
Icons of Porsche Festival: A Cultural and Automotive Phenomenon
The fourth annual Icons of Porsche festival in Dubai was a standout event, drawing over 28,000 fans to celebrate the intersection of automotive history, arts, and regional culture. Featuring iconic classic cars, exclusive model premieres, and appearances by luminaries such as Oliver Blume, Chairman of Porsche AG, and FIA Formula E World Champion Pascal Wehrlein, the festival highlighted Porsche’s innovative spirit and deep cultural ties.
Looking Ahead to 2025
With robust sales, record-breaking achievements, and a growing community of enthusiasts, Porsche and its regional partners are poised for continued success in 2025. Dr. Bräunl emphasized the focus on sustainable growth and customer satisfaction:
“Our strong foundation, vibrant community, and exceptional product lineup have set the stage for even greater achievements in the years to come.”
As Porsche accelerates toward a dynamic future, its legacy of crafting dream sports cars and delivering extraordinary experiences remains firmly in the driver’s seat.
