Revolutionary Signature Scents to Define MG Cyberster, M9, and MG Select Showrooms
New Delhi: Luxury carmaker MG Motors has taken innovation to a new sensory dimension by collaborating with premium scenting solution provider Aerome. Together, they aim to create a distinctive olfactory identity for MG’s flagship vehicles, Cyberster and M9, as well as the upscale MG Select showrooms.
This unique partnership, rooted in shared values of luxury, innovation, and sustainability, marks a significant milestone in crafting an immersive brand experience. Aerome’s precision-engineered fragrances promise to elevate customer touchpoints, blending seamlessly with MG Motor’s futuristic design ethos.
Rishi Chhabaria, Managing Director and Founder of Aerome, expressed his excitement:
“Crafting signature scents for MG Motors has been a thrilling journey. Each fragrance embodies the unique spirit of MG’s offerings—whether it’s the bold performance of the Cyberster, the refined luxury of the M9, or the timeless sophistication of MG Select. We believe that a bespoke fragrance enhances the sensory connection between a brand and its customers, leaving a lasting impression.”
Fragrance Lineup: A Symphony of Luxury
Aerome’s tailor-made scents will redefine the sensory experience at key MG touchpoints:
- Amber Trail: The signature scent for MG Select showrooms and service centers. It encapsulates MG’s ethos of timeless sophistication and luxury.
- Forest Trails: A bold, dynamic fragrance crafted exclusively for the MG Cyberster, reflecting its performance-driven persona.
- Ethereal Glow: An elegant and comforting scent designed for the MG M9, symbolizing refined luxury and understated grace.
MG Select: A Premium Retail Experience
The MG Select retail network, comprising showrooms, service centers, and digital platforms, operates as a standalone luxury channel with a commitment to cutting-edge technology and sustainability. Aerome’s signature scents align with this vision, incorporating eco-conscious materials to enhance the premium ambiance.
Aerome: Pioneers of Ambient Scenting
Since its inception in 2016, Aerome has revolutionized ambient scenting, delivering over 2,500 bespoke fragrances and 30,000 installations globally. Its EcoVadis Platinum rating underscores its dedication to sustainability, making it a natural partner for MG Motors’ innovative luxury.
By introducing olfactory storytelling into its design philosophy, MG Motors is setting a new benchmark for experiential luxury. This collaboration with Aerome promises to captivate customers and solidify MG’s position as a trailblazer in the automotive and lifestyle sectors.
