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Vitor Silva Takes the Helm at Michelin AIM Region: A Journey of Innovation and Leadership

Pune, India –
Michelin, a global pioneer in tyre technology and sustainable mobility, has announced the appointment of Vitor Silva as President for its Africa, India, and Middle East (AIM) Region. With over 28 years of experience within the Michelin Group, Silva brings an extensive portfolio of leadership in sales, marketing, and commercial operations spanning North America, Europe, and Asia.

Silva’s appointment marks a significant step for Michelin’s growth strategy in the AIM region. Based in Pune, India, he will lead the company’s efforts to expand its footprint, enhance customer experiences, and drive innovation, all while adhering to Michelin’s commitment to sustainability.

A Proven Leader in Global Operations
Silva’s journey with Michelin began almost three decades ago, and his career has been a testament to versatility and vision. Most recently, he served as the Chief Operating Officer at Euromaster, Michelin’s wholly owned subsidiary and Europe’s leading service provider for car, van, and truck fleets. Under his leadership, Euromaster strengthened its presence across 18 countries with over 2,500 service centers.

His expertise also extends to diverse domains such as two-wheel vehicles, trucks, retreading, and distribution. These roles not only underline his adaptability but also his ability to deliver results in diverse markets.

Driving the Future of Sustainable Mobility
In his new role, Silva is set to navigate Michelin’s AIM operations through a transformative phase. “I am honored to lead the Africa, India, and Middle East region, where the opportunities for growth and innovation are immense. My focus will be on creating value for our customers while championing Michelin’s vision of sustainable mobility,” he remarked during his introductory address.

A Passionate Leader Beyond the Boardroom
Beyond his professional accomplishments, Silva is an avid motorcycle enthusiast, a passion that resonates with Michelin’s pioneering role in two-wheeler tyre technology. A family man, Silva is married and has a daughter, and he often combines his love for motorcycling with family travel.

A Strategic Appointment for a Growing Region
Silva’s appointment underscores Michelin’s commitment to fostering leadership that combines global expertise with local insights. As the AIM region grows in significance within the global market, Silva’s leadership is expected to strengthen Michelin’s position as a trusted partner in mobility solutions.

This move aligns with Michelin’s broader goals to innovate and adapt to the evolving demands of the mobility sector while contributing to environmental sustainability.

About Michelin
Michelin is a global leader in tyre manufacturing and mobility innovation, renowned for its cutting-edge technology and commitment to sustainability. With operations in over 170 countries, Michelin continues to redefine the future of mobility, making travel safer, more efficient, and environmentally conscious.

Stay tuned as Vitor Silva steers Michelin’s AIM region toward a dynamic and innovative future.

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