Gurugram – The luxury automotive market in India witnessed a milestone year as BMW Group India achieved its highest-ever annual sales in 2024, delivering 15,721 cars across its BMW and MINI brands with a commendable 11% year-on-year growth. Its motorcycle division, BMW Motorrad, also set a new record with 8,301 units sold, marking an outstanding chapter in the company’s performance.
Key Highlights of BMW Group India’s Stellar Year
- BMW Cars Lead the Charge:
- BMW sold 15,012 units, a 13% increase, including a record-breaking Q4 with 4,958 units (+15%) and highest-ever December sales (2,244 units, +17%).
- The BMW 3 Series emerged as the best-selling sedan, while Sports Activity Vehicles (SAVs) like the BMW X1 and X5 drove growth, posting a 16% rise in deliveries.
- SAVs contributed a massive 56% of total car sales, with the BMW X5 achieving its highest annual sales at 2,056 units (+89%).
- Luxury Class Redefined:
- The flagship BMW Luxury Class (7 Series, i7, X7, XM) recorded its highest-ever deliveries at 2,507 units (+8%), underscoring its appeal to India’s elite.
- The BMW X7 maintained its dominance in the Luxury Class segment, while the BMW 7 Series solidified its position as a leader in luxury sedans.
- Electric Mobility Leadership:
- BMW retained its top spot in the luxury electric vehicle market for the third consecutive year, delivering 1,249 EVs in 2024.
- The BMW iX emerged as the most sold luxury EV, while the BMW i7 led its class with 384 units sold.
- Cumulatively, BMW Group India has crossed 3,000 electric vehicle deliveries, showcasing its stronghold in sustainable mobility.
- MINI’s Growth Story:
- MINI recorded 709 deliveries, with the 3-Door Cooper S posting its highest-ever sales (250 units, +77%), reaffirming its niche in the premium small car segment.
- BMW Motorrad’s Record Ride:
- BMW’s motorcycle division delivered its highest-ever sales of fully built-up bikes (1,041 units) and achieved an annual milestone with 8,301 units, bolstered by a strong product lineup and expanding demand.
Customer-Centric Approach Fuels Success
BMW India attributes its success to innovative initiatives like Retail.NEXT, a robust charging network for EVs, and bespoke services tailored to enhance customer experiences. The BMW and MINI 360° finance plan continues to offer unmatched value, with one in four cars financed through this flexible model.
Vikram Pawah, President and CEO, BMW Group India, remarked, “This unprecedented success underscores our focus on delivering the ultimate luxury experience, driven by customer-centric innovation and a strong dealer network. With our most diverse portfolio and leadership across segments, we aim to set new benchmarks in luxury mobility.”
A Future-Ready BMW
With over 80 touchpoints nationwide, BMW Group India has become synonymous with luxury, innovation, and sustainability. The company operates a state-of-the-art manufacturing facility in Chennai, a parts warehouse in Pune, and a training center in Gurgaon. As it gears up for 2025, BMW is poised to further revolutionize India’s premium automotive landscape, building on its legacy of excellence.
