Pune — Mercedes-Benz, the epitome of luxury automobiles, has announced its highest-ever annual sales in its three-decade journey in India. Clocking a remarkable 19,565 units sold in 2024, the iconic brand achieved a 12.4% growth over the previous year, cementing its position as the most desirable luxury car brand in the country.
Breaking Records: The Numbers Tell the Story
- 200,000 Mercedes-Benz sold in India since 1994: A milestone achieved with remarkable speed—while the first 100,000 units took 25 years, the next 100,000 came in just six (2019–2024).
- Top-End Vehicle (TEV) dominance: 1 in every 4 Mercedes-Benz cars sold in 2024 was a TEV, boasting a robust 30% year-to-date (YTD) growth.
- Battery Electric Vehicles (BEVs): An impressive 94% YTD growth, making Mercedes-Benz the leader in luxury BEV sales for 2024.
Shaping Aspirations of Young India
Mercedes-Benz’s stellar performance mirrors the aspirations of a younger, more affluent customer base, with salaried professionals increasingly embracing flexible financing options. Mercedes-Benz Financial Services, now managing an INR 10,000 crore portfolio, plays a pivotal role, financing every second car sold in India.
Innovative Strategies Driving Success
- “Desire to Xceed” Strategy: Anchored in unmatched customer experiences, innovative product launches, and expanded luxury service networks.
- Product Offensive: A total of 14 new models were introduced in 2024, including nine TEVs, creating unmatched allure for Indian consumers.
- Collaboration with Tata Cliq Luxury: The ‘House of Mercedes-Benz’ now offers exclusive merchandise online, expanding the brand’s reach beyond vehicles.
Roadmap for 2025: The “Desire to Exceed”
Mercedes-Benz India is set to launch eight new models, with a strong focus on BEVs and TEVs, while expanding its presence with 20 new luxury touchpoints across emerging markets like Agra, Kanpur, and Patna.
Celebrating 200,000 ‘Stars’ on Indian Roads
Marking this milestone, Mercedes-Benz unveiled unique initiatives:
- Corporate Citizenship: INR 75 million committed to road safety projects on major highways.
- Exclusive Experiences: A customer campaign offering “money-can’t-buy” experiences, including an opportunity to witness the 2025 Formula 1 Monaco Grand Prix.
- Maybach Icons of Luxury: Launching exclusive merchandise collections, with a flagship store in Bengaluru.
Leadership Commentary
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, stated:
“Our historic sales success reflects the aspirations of Indian customers who see Mercedes-Benz as the pinnacle of luxury. With innovative products, unmatched service, and a clear vision for the future, we are confident of continuing this momentum in 2025 and beyond.”
Mercedes-Benz’s stellar 2024 performance highlights not just its dominance in the luxury car segment but also its deep-rooted connection with the evolving aspirations of Indian customers. With a visionary roadmap for 2025, the Three-Pointed Star is set to shine brighter than ever in India’s automotive landscape.
