Gurugram, India – BMW Group India has unveiled its Winter Service Campaign, a special initiative designed to ensure BMW and MINI vehicles are fully prepared to tackle the unique challenges of the winter season. The campaign, set to run across BMW’s extensive dealer network, emphasizes vehicle readiness with a suite of complimentary services, meticulous inspections, and advanced maintenance protocols.
Elevating Winter Driving Safety
Speaking on the launch, Mr. Vikram Pawah, President and CEO of BMW Group India, highlighted the brand’s commitment to a flawless driving experience regardless of seasonal challenges. “At BMW Group, we understand that driving experience should remain seamless, no matter the season. Our Winter Service Campaign is designed to keep your BMW and MINI vehicles at their best, prepared for the unique demands of winter,” he remarked.
The campaign underscores BMW Group’s focus on safety and performance, leveraging a team of certified technicians, cutting-edge workshop technology, and genuine BMW and MINI spare parts to ensure customer vehicles are in optimal condition.
Comprehensive Winter-Ready Services
The Winter Service Campaign includes a range of complimentary checks and maintenance services tailored for winter conditions:
- General vehicle checkup.
- Battery health analysis.
- Air conditioning system inspection, including airflow direction, defrosting, and heating performance.
- Fog light functionality and vapor clearing tests.
- Efficiency tests for front and rear window heating systems.
- Tyre pressure monitoring.
- Wiper and suspension performance checks.
Additionally, BMW Group India encourages safe driving practices, especially in dense fog conditions, while offering 24/7 support through BMW/MINI Roadside Assistance and the Customer Interaction Centre.
Streamlined Customer Experience
Customers can book service appointments in advance and benefit from expert advice on effective vehicle management and maintenance. The initiative also allows customers to update their personal details, enabling them to receive tailored promotions and offers from their respective dealerships.
BMW Group India has reinforced its commitment to a seamless ownership experience by ensuring faster service turnarounds with an expanded inventory of BMW and MINI Original Spare Parts. This guarantees not only high-quality maintenance but also minimized downtime for customers.
Ensuring Peace of Mind on Winter Roads
The Winter Service Campaign aligns with BMW Group’s promise to provide unparalleled driving pleasure combined with uncompromised safety and reliability. By prioritizing meticulous care, the company ensures that every journey remains as enjoyable as it is secure, allowing customers to confidently navigate winter roads.
For assistance during the winter season, customers can contact BMW/MINI Roadside Assistance at 1800 103 2211 or the Customer Interaction Centre at 1800 102 2269.
