New Delhi – In a move that underscores its commitment to performance and reliability, Eurogrip Tyres, a leading name in India’s 2- and 3-wheeler as well as off-highway tyre market, has announced cricket icon M.S. Dhoni as its brand ambassador. Known for his unshakable dependability on the cricket field and his passion for motorcycling, Dhoni’s persona aligns seamlessly with Eurogrip Tyres’ vision of empowering riders with confidence and control.
The collaboration marks the beginning of an exciting partnership, with Dhoni set to represent Eurogrip’s entire range of innovative tyre products. Sharing his enthusiasm about the association, Dhoni remarked, “Being part of the Eurogrip family is truly thrilling, as it connects with my love for motorcycles and riding, a passion that predates my cricketing career. Over the years, I’ve ridden everything from classic bikes to cutting-edge superbikes, and I know how crucial tyre quality is for a safe and enjoyable journey. Eurogrip’s expertise in this field is unmatched, and I’m excited to be part of this journey.”
Eurogrip’s leadership also celebrated the milestone collaboration. P. Madhavan, Executive Vice President of Marketing and Sales at TVS Srichakra Ltd., said, “We are proud to welcome M.S. Dhoni as the face of Eurogrip Tyres. His dedication to excellence mirrors our brand’s values of reliability and performance. This partnership reaffirms our commitment to delivering top-tier tyre solutions for modern riders and enhancing their riding experiences.”
Eurogrip Tyres boasts over 40 years of expertise in tyre design and manufacturing. With a state-of-the-art design center in Milan, Italy, and testing facilities across Europe, India, and Japan, the company delivers a diverse portfolio of high-quality products tailored to various needs. Supported by robust after-sales service and best-in-class warranties, Eurogrip continues to set benchmarks in the global tyre industry.
TVS Srichakra Limited, the parent company behind Eurogrip, is a trailblazer in the two- and three-wheeler as well as off-highway tyre markets. Founded in 1982, the company is a key vertical of the $3 billion TVS Mobility Group. With cutting-edge manufacturing plants in Madurai and Rudrapur, TVS Srichakra produces over 3 million tyres monthly, serving customers in more than 85 countries. Its strong R&D capabilities and comprehensive dealer network make it a trusted name in both domestic and international markets.
This landmark collaboration with M.S. Dhoni underscores Eurogrip Tyres’ dedication to innovation and its mission to elevate the riding experience for bikers across the globe.
