Chennai, November 26, 2024: Mahindra & Mahindra has taken a decisive step into the future of automotive innovation with the grand unveiling of its flagship electric SUVs—the BE 6e and XEV 9e. Built on the groundbreaking INGLO Electric Origin Architecture and powered by the world’s fastest automotive intelligence system, MAIA, these SUVs promise to redefine global standards of performance, technology, and design.
Launching at introductory prices of ₹18.90 Lakh for the BE 6e and ₹21.90 Lakh for the XEV 9e, the announcement was made at the Global Premiere in Chennai. These Electric Origin SUVs are central to Mahindra’s bold vision of “Unlimit India,” signaling a new era where Indian innovation challenges global benchmarks while setting new ones.
Crafting a Lifestyle: SUVs for Every Aspiration
Mahindra’s electric SUVs aim to connect deeply with modern consumers by aligning with their aspirations. The BE 6e, designed for performance enthusiasts, boasts a sporty silhouette and race-inspired agility, appealing to explorers and thrill-seekers. In contrast, the XEV 9e represents refined luxury with an SUV coupe design, catering to those who prioritize sophistication and indulgence.
Veejay Nakra, President of Mahindra’s Automotive Sector, stated, “Our Electric Origin SUVs are about Unlimit Love. They inspire customers to live without limits and experience life fully. The BE 6e exudes performance and adrenaline, while the XEV 9e blends indulgence with dynamic luxury.”
Heartcore Design: Bold Innovation Meets Modern Luxury
Mahindra’s Heartcore Design Philosophy drives the aesthetics of these SUVs, creating an emotional bond with owners. The BE 6e is characterized by its edgy, athletic look, while the XEV 9e blends sleek elegance with a dynamic stance. Interiors of both vehicles are meticulously crafted with sustainable materials and cutting-edge design, offering a perfect balance of functionality and opulence.
Key Features of Heartcore Design:
- BE 6e: A sporty profile with hidden lighting and a cockpit inspired by race cars.
- XEV 9e: Jewel-like headlamps and a three-screen cinematic cockpit for an immersive experience.
Powered by INGLO: A Platform for the Future
At the core of these SUVs is the INGLO Electric Origin Architecture, a modular, lightweight skateboard platform designed for performance, efficiency, and safety. Highlights include:
- Battery Options: 79 kWh and 59 kWh LFP batteries offering ranges of up to 682 km (BE 6e) and 656 km (XEV 9e).
- Fast Charging: Achieves 20-80% charge in just 20 minutes with a 175 kW fast charger.
- Lifetime Battery Warranty: For private owners, ensuring long-term peace of mind.
- High-Performance Motors: Deliver up to 210 kW power with instant torque for an exhilarating drive.
MAIA: The Fastest Automotive Mind
Driving the intelligence behind these SUVs is MAIA (Mahindra Artificial Intelligence Architecture). This advanced system integrates hardware and software to create a personalized, connected driving experience:
- Unparalleled Computing Power: 220k DMIPS and 51 TOPS.
- ADAS Level 2+: Advanced safety features optimized for Indian road conditions, including animal and pedestrian detection.
- VisionX: Augmented-reality heads-up display (HUD) for seamless navigation and alerts.
- Entertainment Hub: Access to 60+ apps, Dolby Atmos sound, and three cinematic displays in the XEV 9e.
Unmatched Comfort and Safety
Both SUVs are designed to offer unmatched ride quality, comfort, and safety:
- Suspension: Semi-active dampers adapt in real time to road conditions.
- Safety: Equipped with seven airbags, advanced braking systems, and UV-filtering glass.
- In-Cabin Experience: Quiet interiors with features like ambient lighting, fast cooling HVAC, and sustainable materials.
Redefining Ownership: A Seamless Customer Experience
Mahindra is not just selling vehicles; it is crafting a customer journey that redefines ownership:
- Specialist Support: 500 experts to provide pre-purchase driving experiences.
- Tech Experts: 400 professionals dedicated to seamless customer support.
- Over-the-Air Updates: Ensures vehicles remain updated with the latest features and technologies.
A Phased Rollout Strategy
Mahindra plans a phased rollout of the BE 6e and XEV 9e, with bookings opening in early 2025. Deliveries are expected to commence by February or March, as Mahindra sets its sights on global dominance in the electric vehicle space.
R. Velusamy, President of Automotive Product Development, said, “These SUVs are not just electric vehicles—they are global benchmarks. With INGLO and MAIA, we are setting a new standard in performance, technology, and sustainability.”
Mahindra’s foray into the electric SUV market with the BE 6e and XEV 9e marks a pivotal moment in India’s automotive history, blending global innovation with Indian ingenuity. These SUVs are not just vehicles—they are a vision of the future.
