Mercedes-Benz India launches AMG C 63 S E Performance, the world’s most powerful four-cylinder production engine, blending Formula 1-inspired hybrid technology for an unmatched luxury performance experience.
In a landmark event for luxury car enthusiasts, Mercedes-Benz India has introduced the highly anticipated Mercedes-AMG C 63 S E Performance, a masterpiece in performance and hybrid technology. This vehicle showcases the brand’s commitment to pioneering innovation, featuring a remarkable four-cylinder engine that redefines power in the luxury automotive segment. With a staggering output of 680 horsepower and a 0-100 km/h acceleration in just 3.4 seconds, this model integrates Formula 1-derived hybrid technology for superior speed and agility, marking a new era in high-performance sedans.
The AMG C 63 S E Performance embodies cutting-edge technology with the AMG-specific E Performance P3 hybrid drive. This setup pairs a front combustion engine with a rear electric motor, creating a balance of power and sustainability. The vehicle offers eight distinct driving modes—ranging from Electric to Race mode—to customize the driving experience, while the innovative 4MATIC+ Drift Mode and AMG Ride Control Suspension enhance agility and handling. Priced from Rs. 1.95 Cr (ex-showroom), bookings are now open, with deliveries set to begin in Q2 2025.
Mercedes-Benz India also celebrated the opening of a new luxury 3S facility with long-standing partner Silver Arrows in Noida. This modern showroom reflects Mercedes-Benz’s commitment to providing a world-class retail experience, featuring an elegant design, a sample studio for customization, and an immersive vehicle handover area. Designed for the modern, tech-savvy customer, this facility brings an omnichannel approach, blending digital and physical interactions seamlessly.
With a focus on customer experience and transparency, Mercedes-Benz’s ‘Retail of the Future’ (ROTF) model, which celebrates its third anniversary, has become a global best practice, adopted in markets such as Germany and the UK. This direct-to-customer approach eliminates hidden costs, enhancing both customer satisfaction and dealer profitability. ROTF’s success has been recognized as a case study in Pearson’s ‘Strategic Management,’ underlining its influence on the industry.
This latest launch and expansion further cement Mercedes-Benz’s position as the leader in India’s luxury car market, setting new benchmarks in performance, customer experience, and retail innovation.
