Football Meets Engineering Excellence as Jamshedpur FC Promotes Tata Intra Pick-ups for ISL Seasons
Jamshedpur: Tata Motors, a titan in India’s commercial vehicle sector, has locked in a three-year partnership with Jamshedpur FC, marking a significant collaboration in the Indian Super League (ISL). This deal places Tata Motors as the official automobile partner of Jamshedpur FC, with the football club promoting Tata’s Intra range of pick-up trucks, renowned for their robust performance and high load capacity.
In a joint announcement, Tata Motors highlighted the synergy between football and their Intra pick-ups, emphasizing their shared drive for everyday victories. “Football transcends beyond being just a game. It unites people, much like our vehicles unite businesses with success,” remarked Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles. He further elaborated on the natural alignment between Tata Motors and Jamshedpur FC, noting their common pursuit of excellence and the “Har Din Jitaye” philosophy—meaning to win every day. Singh explained how the reliability and efficiency of Tata Intra trucks mirror the team’s on-field ambitions.
Mukul Choudhari, CEO of Jamshedpur FC, echoed this sentiment, celebrating the continuation of a long-standing relationship that began with the club’s formation. “Tata Motors has been an integral part of our journey, and their Intra brand reflects the innovation and reliability that we champion on and off the field,” Choudhari said. He stressed that this partnership would further strengthen both brands, especially as they engage with Jamshedpur’s passionate football fans.
As part of the sponsorship, the Tata Intra logo will feature prominently on Jamshedpur FC’s match jerseys and shorts for the next three ISL seasons. Fans attending the games at Jamshedpur’s JRD Tata Sports Complex can expect to see Tata Intra advertisements on LED boards around the stadium, reinforcing the connection between the two entities.
Jamshedpur FC, one of India’s top football clubs, clinched its first major title with the ISL League Winners’ Shield in the 2021-22 season and remains a fan favorite, drawing an average of 20,000 supporters per match. The club’s unique status as the only Indian team to own its stadium further solidifies its reputation for professionalism.
Tata Motors’ Intra pick-ups, available in five different variants, have become a go-to option for customers seeking fuel-efficient, durable vehicles with varied deck configurations. The Intra line is engineered to maximize owner profits through superior performance and fast turnaround times—qualities that parallel Jamshedpur FC’s competitive spirit on the field.
This partnership signals a new era of collaboration, where football and business merge seamlessly, celebrating innovation, reliability, and the relentless pursuit of success.
