Limited to 299 units, Audi’s exclusive edition of the e-tron GT sets new benchmarks in luxury customization.
Since its debut in 1995, Audi exclusive has revolutionized how car owners personalize their vehicles, and now it’s taking things up a notch with the Audi e-tron GT. Audi’s renowned customization program allows drivers to tailor their cars in ways that were previously unimaginable, offering a distinct level of exclusivity.
With a unique launch edition of just 299 units, the Audi e-tron GT is not only a pinnacle of electric performance but also a canvas for personal expression. Audi exclusive, through its studios in Ingolstadt and Neckarsulm, delivers a vast range of custom finishes, materials, and design options for discerning customers. This philosophy of individuality, deeply embedded in the brand’s DNA, makes each car a statement piece.
A Legacy of Personalization
Audi exclusive’s legacy dates back to the first-generation Audi A8, where the brand introduced innovative custom features such as in-car refrigerators and power curtains. Over the years, the program has only grown in scope, offering everything from unique finishes to advanced technology integrations.
Now, Audi takes this philosophy to its electric Gran Turismo models, including the S e-tron GT, RS e-tron GT, and RS e-tron GT performance. These models are available in an Audi exclusive edition, featuring creative and inspired color schemes directly influenced by nature.
Crafted by Nature: The e-tron GT’s Design Palette
Color and trim designer Christopher Kroener and the Audi design team have drawn inspiration from natural elements to create stunning finishes for the e-tron GT. Among the standout colors is Arabica Gray, which shifts between gold and brown depending on the light—reminiscent of a fine, roasted coffee bean. This dynamic hue is paired with advanced matte finishes like Neodymium Gold, giving the car an elevated look that changes with the environment.
For the interior, customers can choose from new color combinations such as Mint Gray and Mora Violet, which are featured in a leather-free cabin. Every element of the car’s design is carefully considered, with eucalyptus wood inlays, custom stitching, and even color-coordinated seat belts ensuring a cohesive and personal experience.
Customization Without Limits
Audi exclusive’s offerings don’t stop at aesthetics. The program allows customers to dive deep into personal touches, from seat materials to dashboard elements. The brand’s new Audi exclusive customizer tool enables users to visualize thousands of exterior and interior options in real-time, further enhancing the personalization experience.
And it’s not just about luxury; personalization extends to performance as well. The Audi e-tron GT’s design allows for lightweight materials and aerodynamic wheels, enhancing both form and function. Wheel designer Andreas Valencia Pollex’s innovative use of Neodymium Gold in the wheel design echoes the elegant interplay of colors seen in the Arabica Gray finish, marking a bold yet sophisticated style.
Next-Generation Digital Personalization
Audi exclusive also makes a foray into the digital realm with edition-specific features such as personalized MMI displays and ambient lighting. Each limited-edition model is assigned a sequential number displayed on the car’s digital interface, blending traditional craftsmanship with cutting-edge technology.
Audi’s commitment to sustainability and high-quality materials remains a key focus. The e-tron GT’s leather-free interior and use of eco-friendly elements like eucalyptus wood reflect the company’s dedication to creating a greener future.
A Future of Endless Possibilities
The future of car design at Audi is bright, with increasing potential for combining traditional craftsmanship with virtual experiences. As Audi continues to innovate, personalization options will only expand, giving customers more ways to express their individuality through their cars.
The Audi e-tron GT, especially in its exclusive edition, stands as a testament to the brand’s ability to marry cutting-edge electric mobility with a rich legacy of personalization. With this vehicle, Audi exclusive sets a new bar for both customization and sustainability, offering a truly one-of-a-kind driving experience.
