Bangalore, 5th Sep 2024 – Toyota Kirloskar Motor (TKM) has unveiled its latest customer-focused initiative, “T Care,” aiming to redefine the car ownership journey with a suite of premium services designed for seamless customer experiences. This all-encompassing program consolidates various value-added services under a single brand, ensuring that every stage of ownership—be it pre-sale, post-sale, or repurchase—is handled with Toyota’s hallmark reliability, quality, and customer-first ethos.
“T Care” introduces a wide array of services, all geared toward enhancing customer satisfaction and fostering lasting relationships with Toyota owners. Key features include:
- T Deliver: Specialized logistics ensuring that new cars are delivered via flatbed trucks, maintaining the pristine condition of vehicles upon arrival.
- T Gloss: Comprehensive car detailing services to keep vehicles looking brand new.
- T Web: An easy-to-use online platform for purchasing Toyota vehicles, offering customers greater convenience.
- T Assist: 24/7 roadside assistance for up to five years, providing peace of mind during unexpected situations.
- T Secure: Extended warranties that offer an additional two years of coverage.
- T Smile: Customizable prepaid maintenance packages for hassle-free vehicle upkeep.
- T Saath: Ensures timely delivery of service parts for convenience and reliability.
- T Choice: Offers customers multiple service part options tailored to their needs.
- T Inspect: Vehicle inspection services related to used car sales, financing, and insurance renewals.
- T Sparsh: A rural-focused initiative providing expert guidance on vehicle selection, test drives, and detailed product information.
- T Serv: A multi-brand service network offering quality, affordable maintenance for a wide range of vehicles.
With this initiative, Toyota streamlines its services to provide a unified, personalized customer experience. From detailed car care and hassle-free online services to comprehensive roadside assistance and extended warranties, “T Care” addresses the evolving needs of customers across urban and rural landscapes.
Sabari Manohar, Vice President of Sales, Service, and Used Car Business at TKM, emphasized the company’s commitment to customer satisfaction: “At Toyota, we place our customers at the center of everything we do. With T Care, we are not only delivering exceptional products and services but also building deeper connections with our customers throughout their ownership journey. This initiative strengthens our resolve to be the most trusted mobility partner for our customers.”
With over 1,045 touchpoints, including 685 service centers and 360 T Sparsh rural outlets, Toyota Kirloskar’s expansive network ensures easy accessibility to its services, positioning the automaker as a leader in customer care across India.
