First-Ever Diesel Dual-Clutch Transmission & New Hyperion Engine Set New Industry Standards
Mumbai, September 2, 2024: Tata Motors has made a bold move into the highly competitive mid-SUV segment with the launch of the Tata Curvv, a sleek SUV coupe starting at ₹9.99 lakh. Showcasing innovative design and cutting-edge technology, the Curvv comes with three powertrain options: the newly unveiled Hyperion gasoline direct injection engine, a 1.2L Revotron petrol engine, and the segment’s first-ever diesel engine with a dual-clutch transmission.
The Curvv is set to stand out in the sea of conventional SUVs with its unique coupe styling, making Tata Motors the first to bring this aspirational design to India’s mid-SUV market. Available in six vibrant colors and four distinct personas—Accomplished, Creative, Pure, and Smart—this launch is poised to redefine what Indian consumers expect from an SUV.
Performance Meets Innovation: The Powertrain Trio
Tata Curvv introduces three powertrain options tailored to different driving preferences. The standout is the all-new Hyperion engine, which combines turbocharging and gasoline direct injection for a powerful yet fuel-efficient drive. The 1.5L KryoJet diesel engine brings the first dual-clutch transmission to its category, offering a smooth driving experience and leading the pack in performance and emissions control. The proven 1.2L Revotron petrol engine remains a reliable choice for those seeking versatility.
Bold Design and Cutting-Edge Features
The Curvv’s sharp, sporty exterior is complemented by luxury and technology-packed interiors. Noteworthy features include a panoramic sunroof, 12.3” touchscreen infotainment system, ADAS Level 2 with 20 advanced safety functionalities, and a 360-degree surround-view system. The flush door handles, gesture-controlled tailgate, and wireless smartphone charging add to the premium feel of the Curvv.
Safety and Architecture Redefined: The ATLAS Platform
The Curvv is built on Tata Motors’ new ALTAS (Adaptive Tech-forward Lifestyle Architecture) platform, ensuring enhanced safety, flexibility, and a driving experience that meets the demands of modern SUV enthusiasts. This architecture offers the Curvv superior rugged capabilities, while maintaining comfort and handling, with features such as high ground clearance and superior approach angles.
With its avant-garde design, pioneering powertrains, and segment-first features, the Tata Curvv is set to disrupt the mid-SUV segment. Tata Motors’ focus on blending performance, luxury, and affordability is clearly reflected in this new offering, making the Curvv a highly competitive option for consumers looking for something truly unique in the SUV market.
