Gurugram, India – MINI India is revving up excitement with the launch of ‘Miniscape,’ a thrilling new initiative designed to offer exclusive weekend escapes for the MINI community across the country. This unique experience invites MINI enthusiasts to embark on carefully curated driving adventures, blending scenic routes, luxury accommodations, and vibrant community interactions.
Vikram Pawah, President and CEO of BMW Group India, highlighted the essence of the initiative, stating, “MINI is not just a vehicle; it’s a lifestyle marked by adventure, camaraderie, and unforgettable experiences. Miniscape encapsulates this spirit, transforming every drive into a memorable journey. With MINI, you’re not merely traveling; you’re creating stories and memories that resonate with the thrill of life.”
Miniscape weekends are organized through MINI’s extensive dealership network across India, offering participants access to some of the country’s most picturesque destinations. The initiative promises a tailor-made experience, with each journey designed to cater to the diverse tastes of MINI owners, ensuring no two adventures are the same.
Central to the Miniscape experience is the philosophy of ‘Big Love,’ where every aspect of the journey—from the meticulously planned routes to the engaging social interactions—is crafted to celebrate the MINI community. Drivers will receive detailed route maps and guidance from MINI marshals, ensuring a smooth and enjoyable adventure. Along the way, participants are encouraged to soak in the stunning landscapes, with ample opportunities to explore at their own pace.
MINI India’s network of nine authorized dealerships, including locations in Delhi NCR, Pune, Kochi, Ahmedabad, Mumbai, Chandigarh, Chennai, Hyderabad, and Bengaluru, will serve as the launchpads for these weekend escapades. With registration now open, the MINI community is gearing up for a series of unforgettable drives, each one promising to strengthen the bonds between MINI owners and the brand they love.
As MINI continues to expand its footprint in India, initiatives like Miniscape are set to deepen the connection between the brand and its loyal customers, offering not just a drive, but a lifestyle filled with adventure, exploration, and shared memories.
