Gothenburg, Sweden – Volvo Cars is gearing up for an extraordinary event that promises to redefine the future of luxury SUVs. On September 4th at 15:00 CET, the renowned automaker will host a live-streamed event dubbed “90/90 Day,” where the spotlight will be on two significant unveilings: the fully electric Volvo EX90 and the latest iteration of the beloved hybrid XC90. This event marks a pivotal moment in Volvo’s ambitious journey toward electrification and sustainability.
A New Chapter in Volvo’s Flagship Legacy
The Volvo XC90, a mid-size luxury SUV that has been a symbol of innovation and elegance since its debut in 2002, is set to receive a substantial refresh. As one of Volvo’s most successful models, the XC90 has consistently pushed the boundaries of automotive design and technology. The new iteration is expected to build on this legacy, offering advanced features and refined aesthetics that align with Volvo’s commitment to safety, sustainability, and sophisticated engineering.
Enter the EX90: Volvo’s Electric Pioneer
In addition to the XC90, Volvo will also be unveiling the EX90, the company’s first fully electric flagship SUV. This model represents a bold step in Volvo’s electrification strategy, positioning the brand at the forefront of the electric vehicle (EV) market. The EX90 is expected to combine cutting-edge technology with the luxurious comfort that Volvo is known for, offering consumers an eco-friendly alternative without compromising on performance or style.
A Star-Studded Event
The “90/90 Day” event will be hosted by Volvo’s President and CEO, Jim Rowan, who will be joined by a panel of experts from various fields within the company. The event promises to provide an in-depth look at the innovations behind the new XC90 and EX90, including insights into their design, engineering, and the technology that powers them.
But Volvo has hinted that the event may hold more than just the reveal of these two flagship models. Attendees and viewers can expect a few surprises, adding an extra layer of excitement to the already highly anticipated event.
How to Watch
For those eager to witness the future of Volvo firsthand, the entire “90/90 Day” event will be streamed live on Volvo’s dedicated event page at 9090day.volvocars.com. This global event will offer a unique opportunity to see these groundbreaking vehicles in action, with detailed presentations and live demonstrations that showcase what makes these models truly exceptional.
The Legacy of the XC90
Since its launch over two decades ago, the Volvo XC90 has stood as a testament to Volvo’s innovative spirit. With each new generation, the XC90 has set new benchmarks for safety, comfort, and design in the luxury SUV market. The upcoming refresh is expected to continue this tradition, offering even more advanced safety features, enhanced connectivity, and a driving experience that is both intuitive and exhilarating.
A Glimpse Into the Future
As Volvo transitions toward an all-electric future, the EX90 represents more than just a new model; it is a symbol of the company’s vision for a sustainable, electrified automotive landscape. With its debut, Volvo is not only expanding its lineup but also reinforcing its commitment to reducing carbon emissions and promoting green technologies.
Save the Date
Mark your calendars for September 4th, 2024, and join Volvo in celebrating the evolution of its flagship models. Whether you’re a long-time Volvo enthusiast or a curious onlooker, the “90/90 Day” event promises to be an unmissable showcase of innovation, design, and the future of luxury SUVs.
Stay tuned, as Volvo prepares to unveil not just cars, but a new chapter in its storied history. See you at 9090day.volvocars.com!
