Pebble Beach, Calif. — As the automotive world converges on Monterey Car Week, Lexus is celebrating a milestone—35 years of redefining luxury—by showcasing its storied past and visionary future at Pebble Beach. Against the picturesque backdrop of the Pebble Beach Golf Links (3rd Fairway – off Palmero Way), Lexus is offering visitors a unique glimpse into its evolution, from the groundbreaking 1990 LS 400 to its cutting-edge future concepts, the LF-ZC and LF-ZL.
Highlighting Lexus’ forward-looking approach, the LF-ZC (Lexus Future Zero-emission Catalyst) takes center stage, representing the brand’s commitment to revolutionizing luxury through next-generation battery electric vehicles (BEVs). Making its North American debut, the LF-ZC is joined by the commanding LF-ZL (Lexus Future Zero-emission Luxury), a flagship concept that further cements Lexus’ place at the forefront of automotive innovation.
These futuristic models are more than just concepts; they embody Lexus’ vision of a personalized driving experience, integrating advanced technologies and the Japanese principle of omotenashi—anticipatory hospitality. With a next-gen fully digital cockpit and the intuitive Arene Operating System (OS), Lexus is not just imagining the future of driving but engineering it, anticipating and responding to drivers’ needs like never before.
Visitors can also take a nostalgic journey back to the origins of Lexus, with a nod to the iconic 1990 LS 400 commercial that set the tone for the brand’s precision and elegance. The display features the original LS 400, complete with a pyramid of champagne glasses—a tribute to the legendary “Balance” ad that showcased the car’s exceptional refinement and speed.
The celebration doesn’t stop at the past and future. Lexus’ current lineup, including models like the GX 550 Luxury+ Malbon Concept, IS 500, and the LC 500 Convertible, are also on display, offering attendees a hands-on experience with the brand’s latest innovations in performance and design.
Adding to the excitement, the Lexus Drive Experience returns from August 17-19, inviting guests to test drive a range of models through the scenic Pebble Beach Resorts community. And in the spirit of giving back, Lexus will once again support the local community, offering a two-year lease on a 2024 GX 550 Premium through a charity drawing to benefit the Boys and Girls Clubs of Monterey County, coinciding with the Pebble Beach Concours d’Elegance Charity event.
As Lexus celebrates 35 years of luxury, its presence at Monterey Car Week not only honors its heritage but also sets the stage for the future, showcasing a brand that continues to push the boundaries of what’s possible in the world of luxury automobiles.
