Kochi, August 15, 2024 — Mahindra & Mahindra Ltd., the giant in India’s SUV market, has once again set the bar higher with the launch of its latest marvel, the Thar Roxx. A testament to Mahindra’s commitment to innovation and excellence, the Thar Roxx is not just another SUV; it’s ‘The’ SUV—a groundbreaking vehicle that promises to redefine the segment and cater to the evolving tastes of the modern Indian consumer. Starting at an attractive price of ₹12.99 lakh, the Thar Roxx is poised to make waves in the automotive world.
The Thar Roxx is a seamless blend of rugged off-road capability and refined urban luxury. Designed for those who demand the best in every aspect of their lives, this SUV offers a unique combination of head-turning design, a smooth and powerful drive, and an array of luxurious features that set it apart from the competition.
A Design That Turns Heads
The Thar Roxx is built to impress, with a design that’s as bold as it is iconic. Its powerful silhouette is characterized by a long hood and short overhangs, offering exceptional approach and departure angles that make it a formidable presence on any terrain. The vehicle’s commanding road presence is further enhanced by a distinctive front grille, Bi-LED projector headlamps, and C-shaped DRLs, ensuring superior visibility and a striking aesthetic.
The Thar Roxx’s exterior is complemented by angular wheel arches, rugged cladding, and robust R19 alloy wheels fitted with 255/60 all-terrain tires, making it a true beast on the road. The rear of the vehicle features a signature side-hinged split tailgate with an externally mounted spare wheel, combining practicality with rugged charm.
Inside, the Thar Roxx offers an ivory ambiance with leatherette trims, soft-touch materials, and a leather-wrapped dashboard with piano black and metallic finishes. Ambient footwell lighting adds a touch of sophistication, while the low-gloss treatments on the AC vents and durable dashboard sections underscore the vehicle’s premium feel.
Glide Through Every Drive
Built on Mahindra’s all-new M_GLYDE platform, the Thar Roxx is engineered for a refined ride and precise handling, whether you’re navigating city streets or venturing off-road. The platform’s advanced engineering ensures class-leading dynamics, making the Thar Roxx a joy to drive in any environment.
The vehicle features WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, and a first-in-category Hydraulic Rebound Stopper (HRS) that enhances ride quality. A flat floor design in the second row ensures increased comfort for all passengers, while meticulous engineering has achieved world-class NVH (Noise, Vibration, and Harshness) levels, delivering a quiet and refined driving experience.
Power and Performance at Your Command
Under the hood, the Thar Roxx is powered by dynamic engine options that include the G20 TGDI mStallion and D22 mHawk engines, delivering best-in-class torque of 380 Nm and 370 Nm respectively. These engines ensure strong, reliable performance, making the Thar Roxx a powerhouse on wheels.
The vehicle offers versatile transmission choices, including a 6-speed manual and a 6-speed AISIN torque converter automatic, ensuring seamless shifts and impressive acceleration. Whether you’re cruising on the highway or tackling challenging terrain, the Thar Roxx delivers unmatched performance and power on every journey.
Advanced Safety and Off-Road Capabilities
Safety is paramount in the Thar Roxx, which is engineered to achieve the highest B-NCAP safety rating. The vehicle comes equipped with 35+ standard safety features, including six airbags, a 3-point seat belt for all seats, ISOFIX child seat anchors, and advanced Level 2 ADAS (Advanced Driver Assistance Systems). The ADAS suite includes features like Automatic Emergency Braking (AEB), a 360-degree surround view system with blind view monitor, and adaptive cruise control, providing comprehensive protection for all occupants.
Off-road enthusiasts will appreciate the Thar Roxx’s 4Xplor system, which offers superior traction through Electronic Locking Differentials. The SUV also features India’s first Crawl Smart Assist and IntelliTurn, enabling precise low-speed control and effortless tight turns in challenging environments. With best-in-class approach, departure, and ramp-over angles, as well as a 650 mm water-wading depth, the Thar Roxx is ready for any adventure.
Luxury Meets Technology
The Thar Roxx doesn’t just stop at performance and safety—it also offers a luxurious driving experience with cutting-edge technology. The interior is designed for comfort and convenience, featuring ventilated front seats, ambient lighting, and practical storage options throughout the cabin. With a segment-leading boot space of 644 liters, the Thar Roxx ensures you have ample room for all your gear, whether you’re heading out for a weekend getaway or an extended adventure.
One of the standout features of the Thar Roxx is its expansive Panoramic Skyroof, which provides a stunning open-air experience, enhancing the sense of space and connection with the surroundings. The vehicle also boasts twin 26.03 cm HD screens—a digital instrument cluster and an infotainment system—that keep drivers connected and informed at all times.
The Harman Kardon 9-speaker system with QuantumLogic surround sound, bass enhancer, and a 6-mode audio settings amplifier delivers an exceptional in-cabin audio experience. Adrenox connectivity with 80+ features, including Alexa integration and wireless Android Auto & Apple CarPlay, ensures seamless connectivity and convenience on the go.
A New Chapter for Mahindra
The launch of the Thar Roxx marks a new chapter in Mahindra’s journey, as the company continues to push the boundaries of what an SUV can be. The Thar Roxx is more than just a vehicle—it’s a statement, a symbol of Mahindra’s bold vision for the future of SUVs in India.
As bookings for the Thar Roxx open on October 3, 2024, and test drives begin on September 14, 2024, Mahindra is set to deliver a vehicle that will not only meet but exceed the expectations of SUV enthusiasts across the country. With deliveries commencing this Dussehra, the Thar Roxx is ready to take the Indian market by storm, offering an unparalleled combination of design, performance, safety, and luxury.
The Thar Roxx is a testament to Mahindra’s commitment to excellence, innovation, and the relentless pursuit of perfection. Whether you’re navigating the urban jungle or exploring the great outdoors, the Thar Roxx is designed to elevate every drive, making it the ultimate SUV for those who demand the best.
Thar Roxx Variant-wise Pricing in Lakh (Ex-Showroom)
| Variant | G20 | G20 | D22 | D22 | D22 | D22 |
| MT | AT | MT | AT | MT | AT | |
| RWD | RWD | RWD | RWD | 4WD | 4WD | |
| MX1 | ₹ 12.99 | 0 | ₹ 13.99 | 0 | 0 | 0 |
| MX3 | 0 | ₹ 14.99 | ₹ 15.99 | ₹ 17.49 | 0 | 0 |
| AX3L | 0 | 0 | ₹ 16.99 | 0 | 0 | 0 |
| MX5 | ₹ 16.49 | ₹ 17.99 | ₹ 16.99 | ₹ 18.49 | # | 0 |
| AX5L | 0 | 0 | 0 | ₹ 18.99 | 0 | # |
| AX7L | 0 | ₹ 19.99 | ₹ 18.99 | ₹ 20.49 | # | # |
#: To be announced at a later date
| Specification | Petrol Engine – All-New 2.0 L mStallion TGDi | Diesel Engine 2.2 L mHawk |
| Max Power | 130 kW @ 5000 r/min | 128.6 kW @ 3500 r/min |
| Max Torque | 380 Nm @ 1750-3000 r/min | 370 Nm @ 1500-3000 r/min |
| Transmission | 6-Speed Manual/Automatic (Aisin) | 6-Speed Manual/Automatic (Aisin) |
| Approach Angle | Departure Angle | Ramp Over Angle | Water Wading Depth (mm) |
| 41.7° | 36.1° | 23.9° | 650 |
| Overall Length | Overall Width | Overall Height | Wheelbase | Couple Distance | Headroom (1st row) | Headroom (2nd row) | Leg Room 1st row | Leg Room 2nd row | Hip room 1st row | Hip room 2nd row |
| 4428 | 1870 | 1923 | 2850 | 823 | 1060* | 1032* | 1047 | 930 | 1354 | 1343 |
*Metal Roof; All measurements in mm.
