Unprecedented Demand for Hybrid and CNG Variants
New Delhi, July 29, 2024 — Maruti Suzuki India Limited is proud to announce a remarkable achievement for its Grand Vitara, which has reached the 2-lakh sales milestone in just 23 months. This record-breaking pace sets it apart as the fastest mid-size SUV to achieve such success, reflecting its tremendous popularity among consumers.
The Grand Vitara, embodying Nexa’s ‘Create. Inspire.’ philosophy, has revolutionized the Indian SUV market since its launch in 2022. With its fuel-efficient powertrains, advanced features, commanding road presence, and luxurious interiors, it has set new standards in the segment.
Key Milestones and Market Impact
Mr. Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, celebrated this milestone, stating, “The Grand Vitara has been a game-changer for us in the SUV segment. Surpassing 2 lakh sales in just 23 months is a testament to its exceptional appeal and performance. This SUV has inspired customers to make sustainable choices with its Strong Hybrid technology, while the ALLGRIP technology has captured the hearts of adventure enthusiasts.”
He continued, “Achieving a 12% market share in Q1 FY24-25, the Grand Vitara has cemented our position in the competitive mid-SUV segment and contributed significantly to its growth. We are deeply grateful to our community of over 2 lakh customers and are confident this SUV will continue to bring joy to many more.”
Pioneering Green Technology
Maruti Suzuki has been at the forefront of adopting green fuel and hybrid technology, underscoring its commitment to sustainable automotive solutions. The Grand Vitara exemplifies this with its innovative powertrain options, including the Strong Hybrid and S-CNG technology. These advancements not only enhance fuel efficiency but also reduce carbon emissions, aligning with India’s push towards cleaner, more sustainable transportation.
Innovative Campaigns and Real-World Benefits
To highlight its Strong Hybrid Technology, Maruti Suzuki launched the compelling “It’s Unbelievable. It’s Strong Hybrid” campaign in Q1 FY24-25. This campaign emphasized the real-world benefits of the Strong Hybrid Technology, showcasing an impressive 1200 km journey on a full tank with lower emissions. The campaign demonstrated how the technology combines an Internal Combustion Engine and Electric Motors powered by a Lithium-ion battery, achieving up to 60% EV mode for a quieter, eco-friendly drive.
Dominating Performance and Features
The Maruti Suzuki Grand Vitara has won over customers with its dynamic performance, distinctive style, and versatile powertrain options. The legendary Suzuki AllGrip Select technology encourages exploration beyond conventional roads with confidence and ease. Premium features such as a 22.86cm (9”) Smart Play Pro+ entertainment system, Head Up Display, 360 View Camera, Wireless Charging Dock, panoramic sunroof, ventilated seats, Clarion Premium Sound System, and PM 2.5 Air Cabin Filter make the Grand Vitara an ideal choice for discerning buyers.
Enhanced Safety Standards
Raising the bar for safety, the Grand Vitara includes active and passive safety features like the Type Pressure Monitoring System and the newly introduced Acoustic Vehicle Alerting System (AVAS) in its Strong Hybrid variant. It is also the only premium CNG SUV offering a 6-airbag variant, ensuring comprehensive protection for its occupants.
With its record-breaking sales and commitment to innovation, the Maruti Suzuki Grand Vitara continues to dominate the mid-SUV segment, setting new benchmarks and inspiring customers to embrace a sustainable and adventurous driving experience.
