Kia India Continues to Dominate with Robust Sales Performance
Kia India, a leading name in the premium automobile sector, achieved a significant milestone in June 2024 by recording an impressive 21,300 units sold. This achievement marks a 9.8% year-on-year (YoY) growth compared to the 19,391 units sold in June 2023. The newly launched Sonet spearheaded this growth, becoming the best-selling model of the month with 9,816 units sold.
Stellar Half-Year Performance
Kia India’s success story extends beyond just the monthly sales figures. The company reported robust half-yearly sales for H1 2024, reaching a healthy 126,137 units, which signifies a 6% increase over the previous half-yearly sales. The Sonet continued to be a crowd-puller, contributing a substantial 43% to the company’s total H1 sales. This was followed by strong performances from the Seltos and Carens models, which contributed 32% and 25% respectively.
This consistent growth highlights the increasing preference for Kia vehicles among consumers, underscoring the brand’s stronghold in the competitive automotive market. Kia’s innovative design, advanced safety features, and value-driven offerings have resonated well with customers, fueling the company’s upward trajectory.
Expanding Global Reach
Kia India’s success is not confined to the domestic market. The company witnessed significant international demand for its ‘Make in India’ vehicles, exporting 3,206 units in June 2024 alone. For the first half of 2024, Kia’s export figures stand at an impressive 12,026 units, reflecting the global appeal and quality of its vehicles.
Hardeep Singh Brar, Senior Vice President and National Head of Sales & Marketing at Kia India, expressed his enthusiasm about the company’s performance, stating, “We have observed a healthy month-on-month sales growth in H1 2024, averaging over 21,000 units per month. Our superior product offerings have consistently attracted customers to our showrooms throughout the year, maintaining a strong sales position. We are committed to sustaining this positive trend for the remainder of the year through network expansion and by adding value to our customers’ aspirations.”
Achieving Milestones
Adding to its list of achievements, Kia India recently surpassed the 2.5 lakh export milestone, delivering vehicles to over 100 markets from its state-of-the-art Anantapur plant. This accomplishment underscores Kia India’s commitment to excellence and its ability to set benchmarks in active safety, innovative features, and design among competitors.
Looking Ahead
Kia India’s remarkable performance in the first half of 2024 sets a strong foundation for the remainder of the year. The company’s strategic focus on network expansion, innovative product launches, and enhancing customer satisfaction is expected to drive sustained growth. With the automotive market constantly evolving, Kia India is well-positioned to navigate the challenges and seize new opportunities, continuing its journey as a leading player in the industry.
In conclusion, Kia India’s impressive sales growth and strategic milestones reflect its unwavering commitment to quality, innovation, and customer satisfaction. As the company gears up for the second half of 2024, it aims to build on its successes, delivering value and excellence to customers both domestically and internationally.
