New Delhi, 21st June 2024: Kia India, a premier automobile manufacturer, has announced a strategic partnership with Kendriya Police Kalyan Bhandar (KPKB) to provide exclusive benefits on its mass segment vehicles to families of active and retired police personnel. As part of this collaboration, Kia India will offer its flagship models, including the Seltos, Sonet, and Carens, at special prices to members of the Paramilitary Forces, State and Central Police Personnel, and employees of the Home Ministry.
Kia vehicles are renowned for their contemporary exterior and interior designs, robust performance, advanced smart technologies like connected car features, and exceptional comfort. These vehicles, which are segment leaders and pioneers in innovation, will be available at 119 master canteens and over 1,900 subsidiary canteens under KPKB. Kendriya Police Kalyan Bhandar currently serves 3.5 million beneficiaries from the police and paramilitary forces. To meet the demand from KPKB, 362 Kia dealerships have been enlisted, offering 88 different trims from Kia’s product line.
Myung-sik Sohn, Chief Sales Officer of Kia India, stated, “We are proud to serve the paramilitary and police personnel and their families through this strategic partnership. I am confident that our class-leading products will provide them with the best-in-class mobility experience, featuring leading active safety features.”
Established in 2006 by the Union Ministry of Home Affairs, Kendriya Police Kalyan Bhandar aims to support the welfare of the Central Armed Police Forces, including the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles. The benefits also extend to various Central Police Organizations such as the IB, BPRD, and NCRB, among others.
