Chennai, 24 May 2024: Citroën, the renowned French automaker, proudly announces the appointment of cricket legend Mahendra Singh Dhoni as its brand ambassador in India. This collaboration marks a significant milestone in Citroën’s journey in the Indian market, as it partners with Dhoni to emphasize the importance of making informed vehicle choices.
Mahendra Singh Dhoni, affectionately known as Captain Cool, embodies the values of excellence and reliability, making him the ideal representative of Citroën’s ethos. Both Citroën and Dhoni share core values centered on delivering what truly matters. Citroën’s deep understanding of customer needs, coupled with its expertise in crafting well-engineered cars with advanced comfort, modern styling, and spacious interiors, perfectly aligns with Dhoni’s principles.
“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family,” said Shishir Mishra, Brand Director, Citroën India. “His ability to constantly evolve and innovate has made him the most dependable captain in Indian cricket history. We believe that our association with one of India’s finest cricketers will significantly reinforce our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Dhoni will make his debut with Citroën in an upcoming campaign, set to go live soon.
Expressing his enthusiasm about the partnership, Dhoni said, “As a passionate automobile enthusiast, I am elated to join forces with the iconic French brand Citroën, renowned worldwide for its innovation and engineering prowess. The brand shares my commitment to electric mobility and sustainable solutions, and like me, focuses on what truly matters. Citroën’s philosophy of understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of over 100 years of innovation and excellence while driving towards a better, more sustainable future.”
Together, Citroën and Mahendra Singh Dhoni aim to inspire customers nationwide to embark on a journey defined by clarity, confidence, and doing what truly matters.
