Mercedes-Benz has set new benchmarks in the Indian luxury car market, marking its highest-ever sales achievements across a month, quarter, and fiscal year in its 30-year saga in India. The iconic brand’s strategic expansion and a slew of exciting launches have significantly contributed to the luxury car adoption wave sweeping the nation.
2024 has been a landmark year for Mercedes-Benz in India, witnessing the introduction of 9 new models, including 3 innovative Battery Electric Vehicles (BEVs) and 4 top-end vehicles (TEVs), scheduled for a grand unveiling in Q2 2024. Further electrifying its lineup, Mercedes-Benz has committed to doubling its BEV portfolio, introducing three new BEVs, and redefining electric mobility in India.
In a bid to cater to the adrenaline needs of performance car enthusiasts, Mercedes-Benz is set to revolutionize the landscape with the launch of ‘AMG Speed City’. This pioneering initiative aims to provide an exclusive platform for drivers to master their skills, experience the latest AMG models under expert guidance, and immerse themselves in the AMG brand ethos.
The luxury automaker is also expanding its physical footprint, with the inauguration of state-of-the-art MAR 20X luxury dealerships in New Delhi and Mumbai. These outlets are poised to redefine luxury car retail, offering an unmatched brand experience. The brand’s aggressive expansion strategy also includes making its debut in emerging markets and elevating 25 existing facilities to the international MAR 20X standards, promising an unparalleled customer experience.
Reflecting on the remarkable journey, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, expressed gratitude towards the unwavering trust and enthusiasm shown by customers. “Our record-breaking sales are a testament to the unmatched desirability of Mercedes-Benz in India. With our strategic focus on expanding our network, launching new products, especially in the TEV and BEV segments, we are committed to enhancing customer delight and reinforcing our stronghold in the Indian market,” said Iyer.
Mercedes-Benz India’s triumphant achievement of selling 18,123 units in FY 2023-24 highlights the brand’s dominant presence in the luxury car segment, fueled by a strong product portfolio and an unwavering commitment to innovation and customer satisfaction. As Mercedes-Benz continues to steer towards a future of luxury and electrification, its enduring legacy and pioneering spirit promise to captivate and cater to the evolving preferences of the Indian luxury car buyer.
