New Delhi, March 29, 2024 – In an ambitious move to make its premium cars more accessible, Kia India has proudly announced an expansion of its network, now boasting 522 touchpoints across 236 cities nationwide. This growth solidifies Kia’s status as the new entrant with the most extensive brand touchpoint presence in the country. The expansion is not just about quantity; it’s about reaching deeper into the Indian market, including both bustling Tier 1 and 2 cities, which now host 40% of Kia’s total network, as well as the Tier 4 and rural areas, accounting for 46% of the network.
In line with its mission to offer unparalleled accessibility and convenience to a broader audience, Kia India sets its sights further, aiming for an ambitious target of nearly 700 touchpoints in 300 cities by the end of 2024. The expansion includes an impressive array of 337 sales points, 350 workshops, and 59 Certified Pre-owned outlets, with a plan to grow the pre-owned network to 100 outlets by year-end. The strategy underscores a comprehensive approach to sales and service, highlighted by 54 Mobile Workshops and 110 Service Cars, catering to both rural and urban customers with doorstep services. Notably, the pick & drop service feature has seen a significant uptick, now representing 33% of all service requests.
Demonstrating a commitment to sustainability, Kia India has established 20 Green Workshops that leverage solar power for 80% of their energy needs, support electric vehicle charging, and practice water recycling and rainwater harvesting. The goal is to increase the number of Green Workshops to 60 by the end of the year and reach 150 by 2026.
Hardeep Singh Brar, National Head of Sales & Marketing at Kia India, emphasized the importance of accessibility and convenience in the car buying journey. “In India, purchasing a car is a milestone second only to buying a home. To enrich this experience, we’ve significantly expanded our touchpoint network. Our forward-looking strategy aims to make Kia even more accessible,” he stated. Brar also highlighted the company’s dedication to sustainability and the special focus on electric vehicles, with over 150 sales points now dedicated to EVs. This move is timely, as Kia’s EV9 was recently crowned ‘World Car of the Year’ & ‘World Electric Vehicle’ at the 2024 World Car Awards, showcasing the brand’s innovation and commitment to a greener future.
