In a groundbreaking partnership that marks a thrilling chapter in motorsports, Dodge Europe stormed into the World Superbike Championship (WorldSBK) as the Official Car at the electrifying Catalunya GP. This alliance not only signifies Dodge’s powerful entry into the world of WorldSBK but also showcases the brand’s untamed racing spirit and high-octane performance.
The Barcelona racing weekend was charged with an unparalleled energy, witnessing Dodge Europe’s display of four breathtaking production cars. Two Dodge Challenger SRT Hellcats took the lead as Official Safety Cars, while two Dodge Durangos were designated for the crucial roles of Race Direction and FIM Safety Officer vehicles. The selection of these models underscored Dodge’s racing DNA and commitment to excellence in the motorsport arena.
The event was a resounding success, with Dodge vehicles capturing the admiration of thousands of fans, riders, and industry insiders alike. The Challenger SRT Hellcats, in particular, delivered sold-out “hot laps” sessions, offering adrenaline-pumping experiences that left participants in awe. The brand’s visibility was further amplified during the award ceremonies, where a Dodge Challenger SRT Hellcat was prominently placed near the podium, symbolizing Dodge’s triumphant integration into the WorldSBK landscape.
For the 2024 season, Dodge Europe has committed a fleet of five iconic and high-performance vehicles, all adorned with a special ‘WorldSBK’ livery. This includes the muscle-bound Dodge Challenger SRT Hellcats and the robust Dodge Durango SRT and Hellcat SUVs, all ready to tackle the demanding requirements of WorldSBK’s racing weekends.
Matt McAlear, Senior Vice President of Dodge Sales and Marketing, expressed enthusiasm about the partnership, highlighting the shared values of power, grit, and a passion for adrenaline that bind Dodge with the World Superbike Championship and its fervent fanbase. On the other side, Francesco Valentino, Head of WorldSBK Commercial & Marketing Department, praised the synergy between Dodge’s legacy of high-performance vehicles and WorldSBK’s ethos, anticipating an exhilarating brand collaboration.
As Dodge Europe gears up for its inaugural season with WorldSBK, the stage is set for an electrifying display of speed, power, and automotive excellence. This partnership not only brings together two powerhouses of the racing world but also promises to “supercharge” the racing emotions of fans worldwide, proving that when it comes to heart-racing action, Dodge and WorldSBK are in perfect harmony.
