Gurugram – In a move that proves luxury doesn’t just end with a purchase, BMW Group India has unveiled its latest initiative, the ‘Relax We Care’ aftersales service campaign, guaranteed to keep BMW owners grinning from ear to ear. With a blend of state-of-the-art technology and customer-centric services, BMW is redefining what it means to own a piece of automotive luxury – because who said car maintenance had to be dull?
“Driving a BMW is not just about the thrill; it’s about the peace of mind that comes with it,” quipped Mr. Vikram Pawah, President of BMW Group India. The ‘Relax. We Care’ #WhateverHappens campaign is the brand’s playful nod to ensuring their customers that they’re in good hands, no matter what life throws at their vehicle.
At the heart of the campaign is the Online Appointment Scheduling service. Now, BMW owners can book their car’s spa day from anywhere, anytime, choosing the when and the where, and even who will take care of their beloved ride. Changing plans? No problem. Rescheduling is just as easy, proving that BMW understands the modern driver’s busy life.
The Joy Rewards program is like a loyalty card but for your car. The older your BMW gets, the more you save on servicing, making ageing a thing to celebrate. “It’s like fine wine,” says BMW, “it only gets better with time.” Owners can enjoy up to a 30% discount on services for cars older than five years, along with enticing rewards and discounts as the years roll by.
Gone are the days of mysterious car services. With Smart Video, BMW is bringing transparency to the forefront. This app-based service sends videos straight to the customer’s phone, detailing what needs fixing. It’s like having a mechanic in your pocket, minus the grease.
Thanks to ConnectedDrive, BMW cars are now more self-aware than ever. With an array of sensors, these vehicles can diagnose their own health issues and notify the owner before it’s too late. It’s like having a doctor on call for your car, ensuring that BMW owners can keep their focus on enjoying the drive.
With options ranging from 3 years/40,000 kms to 10 years/2,00,000 kms, the Service Inclusive packages are the safety net every BMW owner dreams of. Covering everything from regular maintenance to the unexpected wear and tear, it’s BMW’s way of saying, “Don’t worry, we’ve got you covered.”
And let’s not forget the Original BMW Engine Oil, the secret sauce that keeps your BMW running like a dream, ensuring peak performance and efficiency while fending off the evils of wear and corrosion.
In essence, BMW Group India’s ‘Relax We Care’ campaign is a earnest promise to its customers, blending top-tier services with a dash of joy. It reiterates the brand’s commitment to not just sell cars, but to deliver an unmatched ownership experience. So, BMW owners, sit back, relax, and let the good times roll – your car is in capable hands.
