In a move that has the automotive and extreme sports worlds revving with excitement, Ram Trucks Europe has just floored the accelerator on adventure with the announcement of their latest venture, the “Boundless” project. Teaming up with the adrenaline-junkie and Extreme Enduro Rider, Pol Tarrés, Ram is setting the stage for a series of heart-pounding European escapades that promise to push the envelope of adventure to new heights.
Pol Tarrés, known for his daredevil feats and an insatiable appetite for the extreme, is now the proud Brand Ambassador for Ram Trucks Europe. With this partnership, Ram aims to showcase the unbridled spirit and raw power that their trucks are renowned for. At the heart of this collaboration is the “Boundless by Ram” initiative, a thrilling journey that will see Tarrés taking on some of the most challenging terrains and extreme conditions across Europe, all from the driver’s seat of his Ram 1500 TRX Final Edition.
Speaking about the collaboration, Tarrés couldn’t hide his excitement, “Joining forces with Ram Trucks Europe is like finding the perfect co-pilot for my wildest adventures. The Ram 1500 is not just a truck; it’s my mobile command center, my companion on the roughest rides, and my ticket to freedom. This ‘Boundless’ project is set to be a rollercoaster of fun, freedom, and high-octane excitement. Buckle up; it’s going to be a wild ride!”
Luca Vernoli, the Head of Marketing Communication for Ram Trucks & Dodge in Enlarged Europe, emphasized the unique opportunity this partnership presents. “Working with Pol Tarrés allows us to venture beyond traditional marketing into a world where our vehicles can truly shine. This is about showcasing the unbeatable capabilities of our trucks in the most extreme conditions and celebrating the spirit of adventure that drives Pol and our brand forward.”
The “Boundless” project promises to be a feast for the senses, with Ram Trucks Europe set to release a series of promotional videos featuring high-end visual storytelling and breathtaking stunts. The series aims to highlight the versatility, reliability, and rugged luxury of the Ram 1500 TRX Final Edition, which Tarrés will use as his base of operations. Equipped with a 6.2 L Supercharged Hemi V8 engine and boasting 702 hp, the Ram 1500 TRX Final Edition is a beast on wheels, ready to tackle any challenge thrown its way.
As Tarrés embarks on this exhilarating journey, fans can expect a blend of extreme sports, epic landscapes, and the unmatched power of Ram trucks. From hard enduro races to expeditions in unforgiving terrains, the “Boundless” project is all about breaking barriers and exploring the unknown.
Stay tuned and fasten your seatbelts. With Ram Trucks Europe and Pol Tarrés at the helm, the “Boundless” project is about to take you on an unforgettable ride across Europe’s most extreme landscapes.
