In a move that’s equal parts horsepower and high humor, Dodge Europe has announced a partnership with the WorldSBK Championship, promising a spectacle of speed and safety wrapped in a roar of engines. This collaboration marks Dodge’s debut as both the Official Car and Official Safety Car for the 2024 season, bringing a touch of American muscle to the world of superbike racing.
Leading the charge are two Dodge Challenger SRT Hellcats, sporting a heart-thumping 6.2L HEMI V8 engine with 717 horsepower, ready to take on the role of the Official Safety Cars. These muscle-bound guardians will ensure the track remains as safe as it is speedy. Adding to the fleet, two Dodge Durango SRTs, including a Durango Hellcat SUV, will flex their 475 and 710 horsepower muscles respectively, serving as the official cars for Race Direction and the FIM Safety Officer.
But the Dodge presence isn’t just confined to the track. In a display of automotive theatre, a third Dodge Challenger SRT Hellcat Redeye, an eye-catching static Expo Car, will take pride of place next to the podium during award ceremonies. This 807 horsepower behemoth is not just a car, but a statement of power and prestige, underlining Dodge’s prominent role in the event.
Domenico Gostoli, Head of RAM & Dodge Brands in Enlarged Europe, expressed pride in this high-octane partnership, emphasizing the shared spirit of performance and racing that Dodge and WorldSBK embody. “At Dodge, we aim for the top podium, not just in racing but in everything we do,” Gostoli quipped, reflecting the brand’s relentless pursuit of excellence.
Francesco Valentino, Head of WorldSBK’s Commercial & Marketing Department, echoed the sentiment, celebrating the union of Dodge’s high-performance cars with the WorldSBK’s dedication to top-tier motorbike racing. “Like our superbikes, Dodge cars are built to make a statement on the road. We’re thrilled to align our values with such a dynamic and powerful brand,” he said.
The WorldSBK Championship, renowned for its high-speed, adrenaline-pumping action, is the perfect stage for Dodge to showcase its muscle. The 2024 season is set to begin in Australia at the Phillip Island circuit, before blazing through eleven more races across Europe.
In addition to their on-track duties, Dodge models will be featured prominently during award ceremonies and through on-track billboards, ensuring that the brand’s presence is felt throughout the event. The Dodge Challenger SRT Hellcats and Durango SRTs aren’t just cars; they’re symbols of power, performance, and a pinch of playful bravado, ready to add a dash of American flair to the WorldSBK Championship.
As the engines rev and the excitement builds, one thing is certain: this partnership is more than just about speed and safety. It’s about bringing a slice of Americana to the international stage, where muscle meets motorsport in a spectacular display of power and performance. Dodge, it seems, is not just in the race – it’s set to steal the show.
