Auburn Hills, Mich., February 20, 2024 – Jeep’s latest chariot, the 2024 Gladiator, is rolling into dealerships, flaunting a price tag that’s more approachable than ever. The starting U.S. manufacturer’s suggested retail price (MSRP) of $37,895 (INR 31.39 lakh) marks a $1,725 (INR 1.42 lakh) drop from its predecessor, making it a steal for off-road enthusiasts.
Bill Peffer, Senior Vice President and Head of Jeep Brand North America, couldn’t contain his excitement. “The 2024 Gladiator isn’t just a truck; it’s a ticket to freedom, and now it’s more affordable than ever,” he said. “With top-notch tech, improved safety, and more goodies for less dough, it’s set to conquer both hearts and hills.”
This rugged road warrior boasts a brawnier build and more standard equipment across its lineup, including the Sport, Sport S, Willys, Mojave, the new Mojave X, Rubicon, and the new Rubicon X. Powering the Gladiator is a standard 3.6-liter V-6 engine, churning out 285 horsepower and 260 lb.-ft. of torque, coupled with either a six-speed manual or an eight-speed automatic transmission.
The Mojave X and Rubicon X, starting at a U.S. MSRP of $62,995 (INR 52.19 lakh), are the high rollers of the range, decked out with Nappa leather seats, a body-color hardtop, 12-way power-adjustable front seats, and an off-road camera to keep an eye on tricky trails.
For those seeking a middle ground, the Gladiator Willys, with a U.S. MSRP of $44,995, offers enhanced capability with standard Off-Road+ and a rear locking differential for better traction.
But it’s not just about muscle. The 2024 Gladiator is tech-savvy too, featuring the Uconnect 5 system with a class-leading 12.3-inch touchscreen, wireless Apple CarPlay and Android Auto, and an array of safety features including standard side-curtain airbags and advanced cruise control.
Jeep also introduces its Adventure Guides, in partnership with Trails OffRoad. These guides offer comprehensive off-road trail insights, loaded directly into the Uconnect 5 Nav system, with a subscription option for an extensive catalog of over 3,000 trails.
The Gladiator’s exterior gets a fresh look with a new seven-slot grille, a stealth antenna, and seven new wheel designs. It also boasts impressive towing and payload capacities, maxing out at 7,700 pounds and 1,725 pounds, respectively.
Available in nine colors, including the new Anvil, and with multiple open-air options, the Gladiator continues Jeep’s tradition of offering a unique blend of freedom and functionality.
As a cherry on top, the Jeep Wave customer service program extends to all trims of the 2024 Gladiator, ensuring a smooth ride for every Jeep enthusiast. With this latest lineup, Jeep is not just gearing up; it’s gearing up to win!
