Geneva, Switzerland – In an electrifying display of automotive innovation and luxury, BYD took the Geneva International Motor Show by storm, introducing a fleet of new models and groundbreaking hybrid technology that left attendees buzzing. With a witty play on electric dreams, BYD’s showcase was nothing short of a technological marvel, blending eco-friendliness with opulence.
Kicking off the motor show with a spark, BYD premiered its Super DM (Dual Mode) Technology, marking a significant leap in plug-in hybrid vehicles in Europe. The spotlight shone brightly on the BYD Seal U DM-i, a newcomer that promises to redefine intelligent PHEV technology. This vehicle is not just a mode of transport; it’s a testament to BYD’s commitment to eco-conscious mobility and innovation.
The motor show floor was abuzz with the reveal of the refreshed BYD Tang, a seven-seater AWD pure-electric SUV that effortlessly combines premium features with sustainable driving. This model, known for its impressive range and swift charging capabilities, has already clinched a 5-star rating from Euro NCAP, underscoring BYD’s dedication to safety and sustainability.
But BYD didn’t stop there. The unveiling of its supreme luxury sub-brands, Yangwang and Denza, in Europe showcased the company’s diverse portfolio and technological prowess. The Yangwang U8, powered by the world’s first mass-produced four-motor independent drive technology, was a showstopper, promising unparalleled safety and performance.
Denza, BYD’s joint venture with Mercedes-Benz, continued to captivate the European audience. The premium brand, dedicated to delivering exceptional automobile products, introduced the Denza N7, a sleek and sporty full electric mid-size crossover SUV. This model is poised to make a significant impact on the European market, offering a luxurious and personalized driving experience.
BYD’s dynamic exhibition area, sprawling almost 1,000 m2 in Hall 4, stand 4221, was a testament to its leading position in New Energy Vehicles (NEVs) and power batteries. The company’s press conference, scheduled for Monday, February 26 at 11:45 AM, is eagerly anticipated, with industry insiders and enthusiasts alike keen to hear more about BYD’s electrifying plans for Europe.
As BYD electrifies its European product range with new models and world-leading technologies, the future of eco-friendly mobility looks brighter than ever. With its innovative approach and dedication to sustainability, BYD is not just dreaming electric; it’s making those dreams a reality, one luxury electric vehicle at a time.
