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Ford Gallops into the Future with a Digital Steed: The New Mustang Unleashed!

COLOGNE, Germany — In an electrifying announcement on Feb. 1, 2024, Ford unveiled the latest iteration of its iconic Mustang, now equipped with a digital cockpit and track-ready capabilities, signaling a new era for the legendary steed. The coupe and convertible versions boast a sharper, heritage-inspired design and a revolutionary digital experience, starting at £55,585 (INR 57.95 lakh) in Europe.

Celebrating 60 years of continuous production, the Mustang has not only sold over 10 million units but has also conquered hearts worldwide, becoming the most-liked vehicle on Facebook. “The new Mustang exceeds the expectations for what an automotive icon should be, enhancing its performance with surprising, connected technology,” remarked Jon Williams, Ford Blue’s general manager in Europe.

Under the hood, the Mustang roars to life with a new Gen IV 5.0-litre V8 engine, delivering a mighty 446 PS and 540 Nm of torque. It features an innovative air induction system, a polymer-coated, forged-steel crankshaft, and new camshafts, ensuring a powerful performance across a variety of driving modes, including Normal, Sport, and Track.

The interior introduces a digital cockpit focused on the driver, with customizable dual displays powered by Sync 4 connectivity and Unreal Engine gaming software graphics. The Mustang GT also comes with a Performance Pack, including Brembo brakes and an Active Valve Exhaust, enhancing the driving experience.

Special mention goes to the Mustang Dark Horse, dubbed the most track-ready naturally aspirated Mustang ever, with its upgraded suspension, aerodynamics, and a roaring 5.0-litre V8 engine, priced from £65,585 (INR 68.37 lakh).

The seventh-generation Mustang incorporates next-generation Ford driver assistance features and is compatible with Ford Software Updates for wireless improvements over time. It is now available for order in Europe, promising to win the hearts of a new generation of drivers with its blend of performance, technology, and unmistakable style.

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